THE SIGNIFICANCE OF CATALOG IN ONLINE MARKETPLACE

Your product has to sell itself to customers in your absence, so it is an absolute necessity that your catalog has an immediate impact and a lasting impression on your customers.

In simple terms, a catalog needs to do the job a great salesperson does in a physical store.

WHAT A CATALOG IS SUPPOSED TO DO FOR YOUR BUSINESS

IMPROVE SALES

A good catalog will indeed help boost sales, but it's also true that a substandard catalog will make you lose customers. So it is a win-lose situation with no middle ground. You either have a great catalog that boosts sales or a subpar one that repels customers.

IMPROVED BRAND PERCEPTION

A great catalog is the difference between leaders and followers in a brand race. In online marketplaces, one product category is priced the same by multiple brands, so what sets your product apart? The answer is simple- Your catalog!

ENHANCED PRODUCT EXPERIENCE

Your catalog should be crafted to make the customers’ experience the product before actually buying. It should help the customer get everything they need to know, see, and feel before making a purchase decision.

PRODUCT RECALL

During product exploration a customer evaluates multiple products. So, product recall becomes prominent. A good catalog leaves a lasting impression, so customers remember the product even if they don't buy it straight away.

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