Easy Tips For Getting YouTube Subscribers For Your Brand

Even if you are not planning on earning from YouTube, subscribers are still crucial since most of the videos that people watch on YouTube are suggested by its algorithm. Hence,...

Easy Tips For Getting YouTube Subscribers For Your Brand

Even if you are not planning on earning from YouTube, subscribers are still crucial since most of the videos that people watch on YouTube are suggested by its algorithm. Hence, to reach more people, having more subscribers surely helps. Here are some tips. Ask people to subscribe and let them know what you’re planning for the next video. Interacting with the audience and making friends is another great way to get loyal viewers. Creating playlists also intrigues people into subscribing. People also run contests to engage people with the channel. Entice audience over other social platforms by promoting your channel...

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Social Media Content Ideas For Your Brand

Getting new ideas every day for social media content can be challenging but the audience needs to be informed as well by quality content. Videos are a great way of...

Social Media Content Ideas For Your Brand

Getting new ideas every day for social media content can be challenging but the audience needs to be informed as well by quality content. Videos are a great way of engaging people but it’s better to share them directly on the platforms. Sharing about your employees, your company news or insights into your operations are also efficient ways of engaging people. Share behind the scene pictures of your work which people wouldn’t be able to see otherwise; the followers are interested in what you do. Reward your followers with giveaways and attract more people to follow you. Animations are also...

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The Important YouTube Statistics

Among a lot of renowned social media platforms, YouTube owns the highest spot. About 2 billion users login monthly of which almost 15% of the traffic comes from the USA....

The Important YouTube Statistics

Among a lot of renowned social media platforms, YouTube owns the highest spot. About 2 billion users login monthly of which almost 15% of the traffic comes from the USA. People upload a whopping 500 hours of video every minute while an average person spends 11m 24s on the platform per day. The intelligent algorithm of YouTube is responsible that 70% of what people watch on the platform is determined by its recommendation. It has also made an impact on businesses as watch time for videos on “what products to buy” got doubled between 2017 and 2018. Mores users now...

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Tips For Increasing Referral Traffic

Old but writing guest posts are a standard way of generating referral traffic. Commenting on other blogs increases the chances to become known and uplift the credibility. One can try...

Tips For Increasing Referral Traffic

Old but writing guest posts are a standard way of generating referral traffic. Commenting on other blogs increases the chances to become known and uplift the credibility. One can try inserting links in the comments and if not so, then using one’s business name is a good idea. Writing Quora posts is another amazing method to increase referral traffic. Find a problem people are asking related to the niche and give them a solution. WooCommerce offers an extension called Coupon Referral Program and it proves to be an efficient way to get people coming to the site. 

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Social Media Communications During Crises And Emergencies

Social media has a vital role to play in times of crises as it becomes the primary way to reach to the population fast. There are various ways one can...

Social Media Communications During Crises And Emergencies

Social media has a vital role to play in times of crises as it becomes the primary way to reach to the population fast. There are various ways one can communicate through social media during a crisis. Reviewing and un-scheduling upcoming posts helps to avoid inappropriate messages to spread. Making good social media policies is a great idea to prepare for crisis as they provide a flexible response process and make responding rapid. Fact checking protocols must be practiced to avoid the spread of misinformation that can actually be dangerous for the masses. Humanity is above everything and hence at...

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Carrying Out Virtual Events

Online events or virtual events could be of many types like tutorials, how-to’s, training and courses, behind the scene tours, conferences and shows, interviews and much more. Hosting virtual events...

Carrying Out Virtual Events

Online events or virtual events could be of many types like tutorials, how-to’s, training and courses, behind the scene tours, conferences and shows, interviews and much more. Hosting virtual events is easy if one knows how to take advantage of the tools available. Live tweeting, Discord and Reddit are some great online discussion tools that are used. Webinars help with real time presentation and can be viewed afterwards as well. Social live streams like the ones by Instagram, Facebook and LinkedIn live are also in trend and they also show live comments too. Formal virtual events are usually held at...

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All That You Need To Know About Affiliate Marketing

The simplest way to explain affiliate marketing is that it is a revenue sharing model where the money from sale is split between the merchant and the marketer. It is...

All That You Need To Know About Affiliate Marketing

The simplest way to explain affiliate marketing is that it is a revenue sharing model where the money from sale is split between the merchant and the marketer. It is a great way to earn a passive income though it would still require good efforts initially. People have also made a career out of affiliate marketing where they even hired people. It doesn’t require much money to start and allows maximum flexibility too. This blog explains in detail about how affiliate marketing works, how to  set up affiliate marketing systems and great tips to be successful in the field.

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Importance Of Content For An Ecommerce Website

Google has always been experimenting new methods to rank the pages for their relevancy to a given search. This in turn can affect the rank of your website pages. So...

Importance Of Content For An Ecommerce Website

Google has always been experimenting new methods to rank the pages for their relevancy to a given search. This in turn can affect the rank of your website pages. So if your website loses the search engine equity, the product pages linking to it get affected proportionally. Improvising SEOs come in handy for these times. Doing a better job with on-page and technical SEOs can help content reclaim its position in the SERP. Schema markups like site navigation, local business, logo, Q/A and more to create structured data also help in standing out more. While more content creation engages potential...

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Instagram Trends To Practice In 2020

 Instagram is evolving continuously and hence companies keep finding better practices with time. Hence keeping up with latest trends is vital. Businesses spent around $20 billion last year on Instagram...

Instagram Trends To Practice In 2020

 Instagram is evolving continuously and hence companies keep finding better practices with time. Hence keeping up with latest trends is vital. Businesses spent around $20 billion last year on Instagram advertising. One can make a strong Instagram presence in easy steps. Make a business profile on Instagram so you can run ad campaigns and get the profile verified. Bios are important so,keep an intriguing one. Keep shoppable content to make it easy to do business with you and be creative with the posts. Trying new colours and visual effects and making good use of the video mode would really be...

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Choosing A Viable Niche

Choosing a niche can be really daunting as you might have a lot of profitable ideas but choosing one from them gets difficult. This struggle can be put to an...

Choosing A Viable Niche

Choosing a niche can be really daunting as you might have a lot of profitable ideas but choosing one from them gets difficult. This struggle can be put to an end by identifying your interests and passions and then choosing a niche accordingly. One is more likely to succeed in something that he really likes doing. Post this; identify the problems that your target audience faces and how you can solve them. Research about your competitors and determine the areas you can outrank them. You can also set up a pre-sales page for your idea to test it. Once the...

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Why WooCommerce Is A Reliable Solution

WooCommerce has been contributing to the success of many companies as it is integral in serving ecommerce customers at a high level. It helps robustly to develop and maintain online...

Why WooCommerce Is A Reliable Solution

WooCommerce has been contributing to the success of many companies as it is integral in serving ecommerce customers at a high level. It helps robustly to develop and maintain online stores and provide solutions that are time-saving and easy to maintain. WooCommerce is flexible and hence offers wide possibilities for various products. It also offers numerous extensions to make things easier. The WooCommerce extension library allows one to include social media, search ads and other tools for efficient marketing. The platform is super customizable and also allows taking full advantage of the Wordpress to cater to the needs of complex...

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Learning From Today: Adapting Social And Digital Ways

COVID-19 outbreak has actually given more power to social media and digital ways as they have become an unparalleled tool to stay aware and occupied in isolation. They offer critical...

Learning From Today: Adapting Social And Digital Ways

COVID-19 outbreak has actually given more power to social media and digital ways as they have become an unparalleled tool to stay aware and occupied in isolation. They offer critical infrastructure, help government agencies and others to coordinate fast responses. Businesses are facing recession but here are some ways to adjust strategies in these chaotic times. Businesses can use social media to protect human connection or experiment with increased digital and social customer engagement. They must also learn from the present scenario for future by improvising remote work, online services and experiment with increased use of real-time analytics. Go through...

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Facebook Messenger For Business

Businesses exchange more than 20 billion messages with people on Messenger as texting is preferred more by about 64% people rather than emails or calls. Being able to text a...

Facebook Messenger For Business

Businesses exchange more than 20 billion messages with people on Messenger as texting is preferred more by about 64% people rather than emails or calls. Being able to text a business not only enhances the quality of customer service but also increases its credibility. It also helps develop leads, build long term relationships with them and eventually increase their intent for purchasing the products. It’s easy to use Messenger for business. One can simply add a ‘Send Message’ button to the business page. Creating greetings, setting up instant replies and creating responses for frequently asked questions are ways to keep...

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Gift Features By Magento-2

Though E-commerce merchants run great discounts during traditional holidays but each person has his own important days when he needs to buy gifts for his loved ones. The wishlist extension...

Gift Features By Magento-2

Though E-commerce merchants run great discounts during traditional holidays but each person has his own important days when he needs to buy gifts for his loved ones. The wishlist extension for Magento 2 offers great features. Once a product is added to the wishlist, it automatically updates the table with most desired products. Another extension namely Gift Wrap comes in handy that allow customers to get the products gift wrapped, gift message cards and more. At times when one can’t decide what to gift, Gift Cards can be used. There’s no particular day for people to celebrate and hence Magento...

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Understanding The Social Media Statistics

Social media statistics play a pivotal role in social media marketing. Since more than 3 billion people are using social media, it is a great platform to reach to people....

Understanding The Social Media Statistics

Social media statistics play a pivotal role in social media marketing. Since more than 3 billion people are using social media, it is a great platform to reach to people. Studies show that 43% of internet users use social media to research for things to buy. About 27% of internet users say they had found products through paid ads while 13% say that a ‘buy’ button would increase the possibility of purchasing. People using platforms like Facebook, Instagram, Snapchat said that they often click n ads. Though Facebook is the world’s 3rd most visited site but Instagram too sees more...

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Selling Food Online

Food is not only a necessity but also an experience. Everyone likes to savour scrumptious delicacies, click pictures and watch the making of delicious food. A brand can stand out...

Selling Food Online

Food is not only a necessity but also an experience. Everyone likes to savour scrumptious delicacies, click pictures and watch the making of delicious food. A brand can stand out in many ways like if the product supports a cause, its logo or the packaging too. A brand can only entice people to taste the food by giving descriptions that appeal to the senses. Using high quality pictures also makes a big difference as anyone would like to try the food that looks good. Quality blog posts, effective FAQ pages, email marketing and connecting to the audience on the social...

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Voice Search And Its Optimization For Magento 2

Voice search has been gaining popularity tremendously and is researched to increase by $40 billion in 2022. About 110 million use voice search daily. Voice search increases accessibility, command speed...

Voice Search And Its Optimization For Magento 2

Voice search has been gaining popularity tremendously and is researched to increase by $40 billion in 2022. About 110 million use voice search daily. Voice search increases accessibility, command speed and is more convenient than manual search. Customers can now control search, compare and even place orders by voice search making it a desirable feature. SEO approaches get affected due to voice search as longer keywords and question words are used. The UX is enhanced by Google with the use of mobile-first indexing, Google Hummingbird and Zero Blocks. This blog explains how to optimize the voice search for your Magento...

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Understanding The LinkedIn Demographics

Demographics help to narrow down the targeting hassle and allow brands to efficiently boost their social impact. LinkedIn sees about 303 monthly active users out of which 57% percent access...

Understanding The LinkedIn Demographics

Demographics help to narrow down the targeting hassle and allow brands to efficiently boost their social impact. LinkedIn sees about 303 monthly active users out of which 57% percent access it through their phones. 37% of the LinkedIn users are between 46-55 years old; however millenials have shown an increased presence on the platform over time. Most users reside in the USA followed by India, China and Brazil hence, making the platform vastly diverse. 50 % of the people on LinkedIn are graduates and more so, the platform sees more of professionals. Earning potential of the people on LinkedIn is great...

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Developing The Magento Extensions

Optimization of development processes is an incessant struggle. The development of a new extension starts with the creation of an epic and is followed by the assessment of module demand....

Developing The Magento Extensions

Optimization of development processes is an incessant struggle. The development of a new extension starts with the creation of an epic and is followed by the assessment of module demand. Specific outlines are made and the epic is passed to the technical lead to assess the architecture. The best possible architecture solution is drafted in an architecture meeting attended by all the development teams. Various testing strategies are figured out at following stages. Further the architecture is broken down into simpler tasks. High quality of products is taken care of and double checks are made for the extension to be...

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Fighting The COVID-19 In The Hootsuite Way

COVID-19 has affected world economy and has disrupted businesses. While physical businesses are closed, social media has become the primary way to reach people. Hootsuite has extended its support by...

Fighting The COVID-19 In The Hootsuite Way

COVID-19 has affected world economy and has disrupted businesses. While physical businesses are closed, social media has become the primary way to reach people. Hootsuite has extended its support by launching free online workshops to brace for crisis management and by giving free access to professional tools to impacted organizations. Their workshops are also for healthcare customers, financial services brands, educational institutions and governments to manage communication issues and help people in need. They have also made sure all their employees work remotely to help decelerate the spread of the pandemic and contribute to the well being of everyone.

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WooCommerce Releases Its New Upgrade

WooCommerce 4.0 came with better and efficient store management updates. The new update focuses majorly on React driven experience so that one can make full use of the Wordpress power....

WooCommerce Releases Its New Upgrade

WooCommerce 4.0 came with better and efficient store management updates. The new update focuses majorly on React driven experience so that one can make full use of the Wordpress power. The new release integrates WooCommerce admin to WooCommerce core and includes enhanced reporting tools with analytics, improvised store management tools and simplified notifications. A few key elements of the new release offer a streamline dashboard, better reporting with various data points and more. One can also view orders, stock, reviews and notices in just one click. This blog explains WooCommerce 4.0 briefly and how to upgrade to this new version.  

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TikTok Advertising Guide For Marketers

Most of the major brands have already made their presence on TikTok. The platform has already beaten LinkedIn, Reddit, Snapchat, Twitter and Pinterest with 800 million active users. Advertising on...

TikTok Advertising Guide For Marketers

Most of the major brands have already made their presence on TikTok. The platform has already beaten LinkedIn, Reddit, Snapchat, Twitter and Pinterest with 800 million active users. Advertising on TikTok begins with creating an advertising account followed by a TikTok representative helping you out with the other steps only if your account qualifies. There are various ways that TikTok offers to reach its demographics efficiently like in-feed videos, brand takeover, hashtag challenges, custom influencer package and more. It’s a piece of cake to create ad campaigns and target the audience of choice. No doubt, it’s quiet expensive to run...

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Starting An Online Subscription Business

Subscription e-commerce market has been growing at a rapid rate. Subscribers are more valuable than potential customers and are loyal as they generate reliable and recurring revenue. Starting a subscription...

Starting An Online Subscription Business

Subscription e-commerce market has been growing at a rapid rate. Subscribers are more valuable than potential customers and are loyal as they generate reliable and recurring revenue. Starting a subscription business begins with choosing a niche following the idea to source and packaging the products. You can either get the products manufactured or repackage existing products. The way you package and represent them makes the difference. An online store is very important that helps you showcase your subscriptions and reach a large customer base. Setting up a good pricing structure is equally important for a subscription based business while online...

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Launch Of The 16th Global Marketplace By Amazon

Amazon launched its online store in the Netherlands in the month of March, 2020 and it is the 16th Global Marketplace by the company. It has millions of products to...

Launch Of The 16th Global Marketplace By Amazon

Amazon launched its online store in the Netherlands in the month of March, 2020 and it is the 16th Global Marketplace by the company. It has millions of products to choose from across more than 30 categories. These categories include consumer electronics, PC, Sports and Outdoors, Tools, Toys, Home and Kitchen, Home Improvement, Beauty, Fashion, Kindle E-readers, Fire TV Stick Devices and more. Amazon aims to compete with local online stores like Bol.com, CoolBlue and Wehkamp and hence, plans to increase its product list with time. Though people of the country can still order from other European Amazon Websites of...

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Earn From Your Hobbies

Hobbies have a lot of potential to be converted into a source of income. While Etsy offers limited control over an online store, WordPress  and WooCommerce let one to have...

Earn From Your Hobbies

Hobbies have a lot of potential to be converted into a source of income. While Etsy offers limited control over an online store, WordPress  and WooCommerce let one to have full control over the products, content and other things. It is a piece of cake to set up a website for your hobby and turn it into a business. All one needs to is to buy a domain, choose a hosting, install WordPress and choose a theme accordingly. If one wants to sell online, WooCommerce is an amazing option. This blog explains very well how to create a website and...

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Social Listening And Its Importance For A brand

A pivot to audience research, social listening is a crucial part to get to know how your brand is performing. One can simply analyze metrics like relevant hashtags, brand mentions,...

Social Listening And Its Importance For A brand

A pivot to audience research, social listening is a crucial part to get to know how your brand is performing. One can simply analyze metrics like relevant hashtags, brand mentions, industry trends, competitor mentions and more. It also gives you an opportunity to engage with the customers, know what they like about your brand and increase the reliability. Social  listening also allows you to track competitors, identify influencers that can benefit your brand name and also make a loyal followers base. This blog explains how social listening is important and enlists some great tips to master the art of social...

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LinkedIn Statistics For Better Understanding

LinkedIn is known to be the best B2B marketing platform and an ad on the platform can reach about 12% of the world's population. LinkedIn sees 675 active users monthly...

LinkedIn Statistics For Better Understanding

LinkedIn is known to be the best B2B marketing platform and an ad on the platform can reach about 12% of the world's population. LinkedIn sees 675 active users monthly of which 70% are from outside the U.S. The majority of LinkedIn users are between the age of 25 and 34. Marketers find the primary  selling point of the platform is to be able to target audience by their job. While 30 million companies are on LinkedIn, 4 out of 5 people on LinkedIn drive business decisions. This blog provides with informative statistics that are of importance to the marketers.

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Using Snapchat For Business

Social media platforms have always been the topmost priority for digital marketers. Snapchat is among top platforms with about 382 million active users per month. Snapchat is the best place...

Using Snapchat For Business

Social media platforms have always been the topmost priority for digital marketers. Snapchat is among top platforms with about 382 million active users per month. Snapchat is the best place for businesses that require to connect to a younger demographic as the platform has about 82% of the users who are 34 or below. It connects users with brands via the discover portion. Snapchat also provides with insights so the brands can track the metrics. This blog explains how to create a Snapchat business account and gives tips on how to make the most out of Snapchat for marketing your...

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Smart Ways To Save Money On Taxes

Though taxes are complicated but best practices have a great impact on your bottom line. 90% of US businesses, according to Forbes, overpay their taxes! Since taxes are based on...

Smart Ways To Save Money On Taxes

Though taxes are complicated but best practices have a great impact on your bottom line. 90% of US businesses, according to Forbes, overpay their taxes! Since taxes are based on profits, the more you spend on your business the more you would save on taxes. There are various ways in which one can save money on taxes like if the business requires to pay for the clients' entertainment, meals or whether it requires travel. One can also save on taxes if one has a home office. This blog enlists smart ways to help one save taxes and  explains how costs...

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Cool Features To Try On Instagram In 2020

Instagram has been continuously growing and has been evolving with new features and updates. The platform has proved to be an excellent platform for marketing as it has a diverse...

Cool Features To Try On Instagram In 2020

Instagram has been continuously growing and has been evolving with new features and updates. The platform has proved to be an excellent platform for marketing as it has a diverse user base of more than a billion. There are many new features now like adding GIFs, countdowns, mentions, flashbacks to special occasions and more. It also allows to add music to the stories and makes them more interesting. Instagram is also planning on to let users monetize their IGTV videos in the near future. This blog mentions nine enticing things one can now carry out on Instagram and increase the...

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TikTok: Another Successful Marketing Platform

TikTok has already proven itself to be a success and has an enormous user base. Its success made it another marketing platform and big names like Nike, Skittles, Fenty Beauty...

TikTok: Another Successful Marketing Platform

TikTok has already proven itself to be a success and has an enormous user base. Its success made it another marketing platform and big names like Nike, Skittles, Fenty Beauty and others made their presence on the platform long back. TikTok allows a number of features like duets, reaction videos, adding music, sending virtual coins, cross platform sharing and more. TikTok has become the 6th largest social network and hence a great marketing platform. There are many ways in which brands can efficiently market themselves like doing a branded hashtags challenge, in-feed video ads, influencer partnerships and more. This blog...

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Byte: Another Platform Added To The Marketing List

Byte, another social media platform has made its way to the social world and created another space for marketing. A user can upload six second videos. Byte follows different advertising...

Byte: Another Platform Added To The Marketing List

Byte, another social media platform has made its way to the social world and created another space for marketing. A user can upload six second videos. Byte follows different advertising trends and doesn't allow ads before the content. Byte already say more than a million downloads in the first week of its launch itself. There are smart ways by which brands can make good use of the platform. Some tips are to use meme-able content, sharing original content, uploading tutorials or DIYs and paying attention to special occasions. This blog explains Byte in detail and mentions great tricks to make...

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Importance Of Keeping Bookings And Appointments On A Site

Online bookings and appointments are always better than the hassle one has to go through for manual appointment setting. Online bookings are active 24*7 and one can make an appointment...

Importance Of Keeping Bookings And Appointments On A Site

Online bookings and appointments are always better than the hassle one has to go through for manual appointment setting. Online bookings are active 24*7 and one can make an appointment even on the go. Hence, integrating a scheduling tool on the site can help customers to book quickly and make the payments on the spot. This integration with the site can create a fine user experience and uplift  the brand name. This also saves the hassle for customers to go to other pages for bookings. At times people also change their minds when they have to navigate to different pages...

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Reaching A Larger Customer Base With Google Shopping And Pinterest

Visibility is the most critical element for a successful e-commerce store. Mastering a few platforms rather than making your presence on various platforms turns out to be more beneficial. Google...

Reaching A Larger Customer Base With Google Shopping And Pinterest

Visibility is the most critical element for a successful e-commerce store. Mastering a few platforms rather than making your presence on various platforms turns out to be more beneficial. Google Shopping and Pinterest are two great platforms to find retail customers. WooCommerce offers powerful extensions for Google shopping and Pinterest and allows to manage them from WooCommerce dashboard itself. Pinterest boards act as referrals as when people pin the products, they are visible on their accounts and hence, these people act as potential marketers for the product brand without even having the intention for the same. This blog explains how...

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Improving The Efficiency With The Zapier Extension

WooCommerce Zapier extension has made it possible to get rid of the manual data entry as it connects to more than 1,500 cloud services and syncs all the data like...

Improving The Efficiency With The Zapier Extension

WooCommerce Zapier extension has made it possible to get rid of the manual data entry as it connects to more than 1,500 cloud services and syncs all the data like orders, customers and subscriptions. Tools like Calendy, Mailchimp, Instagram, Google Drive and others can be integrated with an online store easily with the help of the extension. It also offers smooth import of financial data into accounting software while there are other significant tasks that can be carried out like email marketing, automatically printing shipping labels, creating delivery tasks and more. This blog explains the usefulness of the Zapier extension...

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How Packaging Matters To Gain Loyal Followers

Minimum expectation of a buyer is to get the product on time and in good condition. Mostly stores are able to fulfill this and hence if one needs to stand...

How Packaging Matters To Gain Loyal Followers

Minimum expectation of a buyer is to get the product on time and in good condition. Mostly stores are able to fulfill this and hence if one needs to stand apart, some extra efforts are needed. Putting the brand's logo on the packaging not only reduces confusion but also highlights the brand name. Choosing the right size of box, using insulated packaging for cold items, using bubble wraps and other packaging to protect the product leaves  a positive impact on the customer while the use of colorful papers, tapes, customized stickers etc also intrigue a buyer. This blog explains how...

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All About Having A Loyal Customer Base

Retaining customers or members is more important than obtaining new ones as happy and loyal members would always convey positive feedbacks for you. While if you are not able to...

All About Having A Loyal Customer Base

Retaining customers or members is more important than obtaining new ones as happy and loyal members would always convey positive feedbacks for you. While if you are not able to retain current members, it would send a negative message to the potential customers. You can keep your members happy by providing them with some additional benefits regularly and routinely updating your content that can engage them. Members that build good relationships would never want to leave and hence creating a community for your members is another great way to keep them around. This blog shares great tips that one can...

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Bracing Your E-commerce Store For Voice Search

Voice searches are a thing today and are conversational in nature; hence long-tail keywords play better to serve the purpose. Though they have lower traffic but less competition as well....

Bracing Your E-commerce Store For Voice Search

Voice searches are a thing today and are conversational in nature; hence long-tail keywords play better to serve the purpose. Though they have lower traffic but less competition as well. FAQ page is a great idea to optimize voice searches as the searches are mostly in the form of questions. One can also list the products on Google Shopping to get them as a search result in front of people. Adding Alexa skills to a website is also trending that helps people to easily add items to their shopping lists and track their orders while doing something else. This blog...

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A Guide To Go Live On Facebook

Facebook Live isn't that old but still has seen more than 3.5 billion broadcasts till date. It has been analyzed that Facebook Live videos get much more interaction than the...

A Guide To Go Live On Facebook

Facebook Live isn't that old but still has seen more than 3.5 billion broadcasts till date. It has been analyzed that Facebook Live videos get much more interaction than the regular videos and hence it is a great way to increase social media engagement. A few tips for going live are to plan the broadcast, let the followers know in advance, tag other people and the location and engage with the audience. Writing a compelling caption and going live on a regular basis would also help. This blog explains is detail how to use Facebook Live, gives effective tips for...

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Making The Most Out Of Social Media For Financial Services

Social media today is a big platform for any industry. A research by the University of Massachusetts Dartmouth found that most of the Fortune 500 financial services organizations are active...

Making The Most Out Of Social Media For Financial Services

Social media today is a big platform for any industry. A research by the University of Massachusetts Dartmouth found that most of the Fortune 500 financial services organizations are active on social media. One can learn a lot about the competitors and the customers through social media, find new clients and create awareness for one's own brand. Social media also helps in building relations and trust that is of great importance to the finance professionals. This blog gives five great tips about how to use social media to one's advantage for a financial service organization. 

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Instagram Collages For A Better Marketing Plan

Instagram collages spice up your feed and beautify it. To start making great collages, download Layout from Instagram and then you're all set to go. Instagram allows to create collages...

Instagram Collages For A Better Marketing Plan

Instagram collages spice up your feed and beautify it. To start making great collages, download Layout from Instagram and then you're all set to go. Instagram allows to create collages for the feed and for the stories as well, though the process differs. Choosing collages to fit your marketing plan can be of advantage like you can showcase new line-up or products through a collage or ask for feedbacks displaying a number of products. You can also use multiple visuals to drive narratives while choosing an appropriate mix of pictures. This blog explains how to create Instagram collages and gives...

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Magento Hosting And Its Complexities

Magento 2 hosting is no more a piece of cake and requires a lot of prior knowledge to handle. Unexpected errors can take place and get really hard to fix....

Magento Hosting And Its Complexities

Magento 2 hosting is no more a piece of cake and requires a lot of prior knowledge to handle. Unexpected errors can take place and get really hard to fix. The web host does not only need to react fast but fix the issue with efficiency too. Hosting Magento 2 Commerce in Adobe's Magento Cloud is a complex solution and comes along with many hidden pitfalls. At times, issues might take many days to get resolved. This blog tells how LexiConn  makes the Magento 2 hosting easier and reliable and implements solutions to cater the needs of the clients.

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Top Payment Gateways In The GCC

The E-commerce market has been booming like anything and has become a strong driving force for all kinds of businesses across the world. From a pin to a car, anything...

Top Payment Gateways In The GCC

The E-commerce market has been booming like anything and has become a strong driving force for all kinds of businesses across the world. From a pin to a car, anything can be found online. Today, even local businesses have a reach across the globe and are selling their products worldwide. E-commerce has made it possible for everyone to get access to anything from across the borders.  Payment gateways are the most vital part of an e-commerce business and a major contributing factor to its success. A secure payment gateway is not only a need of customers but a responsibility of...

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All About Scheduling Tweets

We know how crucial it is to be consistent with your posts but it gets hard to manage regular posting sometimes. This is the time when scheduling tweets comes to...

All About Scheduling Tweets

We know how crucial it is to be consistent with your posts but it gets hard to manage regular posting sometimes. This is the time when scheduling tweets comes to rescue. It helps to plan the tweets way before time and helps save the hassle. Knowing your audience is also important to schedule tweets like their time zones, the times they are most active and more to get maximum engagement. This can be achieved by paying attention to twitter analytics and understanding the insights. This blog explains step-by-step how to schedule single or multiple  tweets at once and how to...

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Image Usage On Social Media And Image Copyrights

A creator automatically gets image copyrights as soon as it is created, snapped or drawn. It is very important to know what permissions a creator has given for image usage,...

Image Usage On Social Media And Image Copyrights

A creator automatically gets image copyrights as soon as it is created, snapped or drawn. It is very important to know what permissions a creator has given for image usage, else it can get you in legal troubles. To be on the safer side, the best option to use images for social media marketing are attribution-only and CC 1.0 Universal (CC 1.0) public domain licenses. There are free stock photography websites like Gratisography and Jay Mantri available from where you can get pictures to use for various purposes. You can also use Flickr for getting images by selecting options like...

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How To Generate More Leads On Social Media

Social media does wonders when it comes to lead generation. About 59% of marketers worldwide say that social media marketing is the most effective way of generating quality leads. Various...

How To Generate More Leads On Social Media

Social media does wonders when it comes to lead generation. About 59% of marketers worldwide say that social media marketing is the most effective way of generating quality leads. Various platforms like Facebook, Instagram, LinkedIn and more are used for the purpose. For effective lead generation, one must make sure to optimize the profile before running any campaign, design user-friendly landing pages, create clickable content and more. Making use of social lead ads is another fine way of creating leads while one can also offer discount codes and hold social media contests. This blogs explains great tactics to generate leads...

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The Truth Of Dropshipping – Pros and Cons

Dropshipping is an enticing business method where one actually sells someone else's products and gets a cut from it. It has a lot of advantages over traditional retail businesses like...

The Truth Of Dropshipping – Pros and Cons

Dropshipping is an enticing business method where one actually sells someone else's products and gets a cut from it. It has a lot of advantages over traditional retail businesses like one doesn't need to  maintain a physical store, invest minimal money to begin, no inventory management, lesser risk and more. Even the finest of the things have cons and so has dropshipping. Two of the most noticeable cons are high competition and no bulk discounts. Also, if one has multiple items listed on the store, then these items might come from different suppliers and this can cause issues regarding deliveries....

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Choosing The Most Effective Topics For Blogs For Your Online Store

Content marketing has a great impact on the growth of businesses. Selecting a topic to write blog posts is a piece of cake; all you need to understand is what...

Choosing The Most Effective Topics For Blogs For Your Online Store

Content marketing has a great impact on the growth of businesses. Selecting a topic to write blog posts is a piece of cake; all you need to understand is what your customers complain about, their feedbacks, what answers they need and how can they relate your posts to your products. The most important of all is that how your target audience will relate to your posts. You should make sure to select one topic per post and going in detail, posting often and regularly and keeping the language easy. This blog explains how you can choose an effective topic for...

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How Influencer Marketing Can Help Your Brand In Getting The Recognition It Needs

Influencer Marketing is trending like anything and about 92% of the marketing agencies affirmed the great impact of Influencer Marketing on E-commerce businesses. As the industries and trends are changing,...

How Influencer Marketing Can Help Your Brand In Getting The Recognition It Needs

Influencer Marketing is trending like anything and about 92% of the marketing agencies affirmed the great impact of Influencer Marketing on E-commerce businesses. As the industries and trends are changing, the traditional marketing methods are not left with the same impact as earlier. Customers trust real persons over brand advertisements and admissible influencers with a huge number of followers can actually get your brand renowned and increase its credibility. Many agencies use influencers with not much of a following but a high impact on the followers as they can have a strong impact on the buying decision of the followers....

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Understanding Instagram Demographics

Great Instagram marketing strategies can be created by understanding demographics. Millions of businesses on Instagram aim to build audience and increase sales. Daily, more than 500 million users stay active...

Understanding Instagram Demographics

Great Instagram marketing strategies can be created by understanding demographics. Millions of businesses on Instagram aim to build audience and increase sales. Daily, more than 500 million users stay active on Instagram and 90 percent of then follow a business account. Surveys state that 60 percent people discover new products on the platform while active females users outnumber males on the platform. Demographics help to understand the target audience better and create marketing strategies accordingly. The most Instagram users are from USA and it's a whopping 116 millions. This blog is all about different Instagram demographics like age, gender, location...

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How To Master Product-Based SEO

Search Engine Optimization (SEO) is a great way to improve rankings and get your product at top on Google. It is also very cost-effective and less expensive than paid ad...

How To Master Product-Based SEO

Search Engine Optimization (SEO) is a great way to improve rankings and get your product at top on Google. It is also very cost-effective and less expensive than paid ad campaigns. One must build the pages around buyer-optimized keywords so that the products show up on Google. Ranking well in one's geographical location, using diverse keywords, making efficient use of H1 tag, writing detailed product descriptions and more are effective ways of ranking your product on top. In addition, adding keywords to images, adding rich snippets and building back-links add to reaching the goal. This blog explains great product Based...

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Conducting An Efficient Social Media Analysis

Most of the businesses are on social media and are trying to engage the massive audience on the internet. To stack up against the competitors, it is very important to...

Conducting An Efficient Social Media Analysis

Most of the businesses are on social media and are trying to engage the massive audience on the internet. To stack up against the competitors, it is very important to know where you stand and analyze your social media moves. The analysis will tell you about your competitors, the social platforms they use, how well are their strategies are working and  more. Finding out who is ranking top on the keywords you're targeting and checking their social media hold would help you build strong strategies; it's not necessary for a business to be at the top on social media too!...

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Best Social Media Apps For Marketing

Millions of businesses use social media as a platform to promote themselves and engage audience to convert into buyers. The right platforms can do wonders for your business and save...

Best Social Media Apps For Marketing

Millions of businesses use social media as a platform to promote themselves and engage audience to convert into buyers. The right platforms can do wonders for your business and save you a lot of hassle. The most staple platforms right now are Facebook, Twitter, YouTube and Instagram. There are many other platforms with millions of active users every month- Storyheap, Fastory, Captiona, Planoly, Botletter and more. Great social media marketers target other than the cliché platforms too and are able to engage a lot of audience as a result. This blog enlists the best social media applications that social media...

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Increasing Instagram Engagement With Simple Tricks

People's interaction with your Instagram content is what makes the Instagram engagement. Instagram engagement takes good amount of time and there are various ways you can measure it. You can...

Increasing Instagram Engagement With Simple Tricks

People's interaction with your Instagram content is what makes the Instagram engagement. Instagram engagement takes good amount of time and there are various ways you can measure it. You can keep a track of metrics like profile visits, impressions, reach, web clicks, followers and more with the help of Instagram insights and measure your engagement rate. There are numerous ways by which you can increase the engagement like knowing when most of the followers are online, posting often, tagging other Instagram users, writing short and engaging captions , geo-tagging the posts and other significant things. This blog enlists 15 great...

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Making It Big With Content Marketing

Marketing a business traditionally requires good investment but content marketing is a great substitute that can be carried out with minimal investment. Content marketing can be of different forms including...

Making It Big With Content Marketing

Marketing a business traditionally requires good investment but content marketing is a great substitute that can be carried out with minimal investment. Content marketing can be of different forms including blog posts, videos, tutorials, webinars and more while the goal remains the same of providing customers with solutions, answers and lucidity. People usually search for 'why' first before buying any product and hence the answers you provide would eventually lead them to have your products or services as a solution to their questions. This blog explains different ways of content marketing and how you can reap benefits out of it.

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Using Presets For Transforming Images Beautifully

There are various pre-defined edits called presets, available, that enable us to transform images in just a click. Presets allow to save a lot of hassle and can be applied...

Using Presets For Transforming Images Beautifully

There are various pre-defined edits called presets, available, that enable us to transform images in just a click. Presets allow to save a lot of hassle and can be applied to pictures in batches too. Visuals contribute to make a brand's identity as people usually relate good quality images to the level of a brand. Poorly edited images might make an impression of untidiness and of an inferior brand and affect the brand name negatively. Presets can help create great visuals by transforming images. This blog explains in detail how to use the free presets for Instagram and also provides...

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Knowing The Accounting Basics Right For A Small Business

Even if you're outsourcing your business' accounting work , you must be able to understand the financial reports. A few basic tips - Accounting majorly depends on the type of...

Knowing The Accounting Basics Right For A Small Business

Even if you're outsourcing your business' accounting work , you must be able to understand the financial reports. A few basic tips - Accounting majorly depends on the type of business you own for example if it is manufacturing, merchandising or something else. Another important point to keep in mind is to have a separate bank account for your business. While if there are no employees it's comparatively easier but addition of employees adds on to the accounting work as a lot of other taxes get included. If a business has a large number of transactions, then an accounting software...

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Third Party Logistics Players in USA

When an organization makes use of third party business to outsource its logistics needs, it is termed as Third Party Logistics or 3PL Logistics. Not all businesses can afford to...

Third Party Logistics Players in USA

When an organization makes use of third party business to outsource its logistics needs, it is termed as Third Party Logistics or 3PL Logistics. Not all businesses can afford to have their own supply chain management, hence they outsource their logistics requirements. With 3PL, businesses can avail either single service or multiple services depending on their unique needs. Some of the services that 3PLs provide include: Reverse logistics Warehousing Inventory management Final distribution Labeling and packaging Advantages of a 3PL : Saving time and money Outsourcing logistics needs would save a lot of efforts, time and most importantly money. One...

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Making The First Impression Worthwhile With Instagram Highlights

Instagram highlights can be found just below the bio section of the Instagram profile and can actually make a great impact for a first impression of your profile. Having appropriate...

Making The First Impression Worthwhile With Instagram Highlights

Instagram highlights can be found just below the bio section of the Instagram profile and can actually make a great impact for a first impression of your profile. Having appropriate highlight covers can make a profile look elegant and polished too. There are web tools to serve the purpose but Canvas Stories is a free of cost and simpler one. Highlighting stories that are most important and catchy and being consistent in organizing the highlights are two of the tips from the blog. This blog explains in detail how to create highlights, highlight covers and various tips to use highlight...

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Magento 2 Commerce And Its Unique Features

Distinguishing between Magento 2 Commerce (Enterprise) and Open Source (Community) is not as easy as 'yes' or 'no'. Every client has unique needs and hence while some features come indigenously...

Magento 2 Commerce And Its Unique Features

Distinguishing between Magento 2 Commerce (Enterprise) and Open Source (Community) is not as easy as 'yes' or 'no'. Every client has unique needs and hence while some features come indigenously with Commerce, they might not be there for Open Source edition. There are a plethora of native features found only in Magento 2 Commerce like providing promotions to customers on behavior, demographics etc, rewards program, multiple wish lists, email reminders, built in Google Tag Manager and more. This blog enlists all the unique features that Magento 2 Commerce provides in various categories like Marketing, Production Collections, Customers, Admin and Configuration...

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Creating A Configurable Product On Magento 2

Magento 2 admin management can be a little daunting and challenging but acquiring the skill is definitely worthy. Learning how to create a configurable product (A configurable product displays as...

Creating A Configurable Product On Magento 2

Magento 2 admin management can be a little daunting and challenging but acquiring the skill is definitely worthy. Learning how to create a configurable product (A configurable product displays as a single product but has various options for different variations) is not that hard and would help you to manage your online store without much help from the outside. The foremost thing to do is to create simple product associated to the configurable product and then various steps like setting up the attributes, SKU and more would follow. This blog explains in detail how to create a configurable product for...

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A Successful Sprint Planning

A successful Sprint Planning starts with the project managers knowing what has been done and what's remaining for the month. Backlogs must be reviewed before Sprint Planning to avoid any...

A Successful Sprint Planning

A successful Sprint Planning starts with the project managers knowing what has been done and what's remaining for the month. Backlogs must be reviewed before Sprint Planning to avoid any issues involved beforehand and meetings should also be conducted with the ones who will be involved with the work. Resolving all backlog questions  before the Sprint Planning meeting ends would leave no room for any chaos afterwards. Keeping track of Sprint Velocity on a weekly basis is another important thing to keep in mind. Communication is really essential to ensure smooth completion of a project and resolve most of the...

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Planning Ahead Of Time With The Social Media Content Calendar

Maintaining a social media content calendar is a smart way to plan your moves. It allows you to keep your work organized, avoid multitasking and more. While you can schedule...

Planning Ahead Of Time With The Social Media Content Calendar

Maintaining a social media content calendar is a smart way to plan your moves. It allows you to keep your work organized, avoid multitasking and more. While you can schedule posts for later, maintaining a social media calendar would allow you to free up your mind for other ideas. Scheduling posts ahead of time would also make sure consistency in posts upload and reduce the risk of making mistakes with the content. There are various calendar apps and tools that one can make use of like Google Sheets, Trello and more. This blog mentions the benefits of maintaining a social...

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WooCommerce: A Great Alternative To Patreon

It's true that artists generally struggle a lot to make a living as there are a lot of ups and downs in the field. Artists that use Patreon, don't have...

WooCommerce: A Great Alternative To Patreon

It's true that artists generally struggle a lot to make a living as there are a lot of ups and downs in the field. Artists that use Patreon, don't have much control over it and their accounts can be deleted by Patreon if they don't stick to the guidelines leaving the artists at a loss of audience and a source of income.  WooCommerce gives an excellent alternative for Patreon where one has full control over his brand, international currency support, flexible donation packages, lesser fees than Patreon and much more. This blog tells about how WooCommerce is a great membership...

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M-commerce And Its Benefits

Today, around 45 percent of the world's population owns a smart-phone and maximum online shoppers prefer shopping through it because it is handy and one can use it anywhere, anytime...

M-commerce And Its Benefits

Today, around 45 percent of the world's population owns a smart-phone and maximum online shoppers prefer shopping through it because it is handy and one can use it anywhere, anytime without any efforts while saving a lot of time too. It is very cost effective for both retailers and buyers as there are no showroom costs for retailers while no traveling charges for the buyer. Creating m-commerce apps is very advantageous to the retailers because it's fast and easier to use. The Internet has a wide reach and hence a vast customer base can be built through it. This blog...

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Making The Most Out Of Facebook For Your Business

Analyzing your Facebook page through Facebook analytics is very advantageous for your business. It is important to understand what type of content are people engaging in on your page and...

Making The Most Out Of Facebook For Your Business

Analyzing your Facebook page through Facebook analytics is very advantageous for your business. It is important to understand what type of content are people engaging in on your page and about your audience to where your posts reach. Facebook has detailed analysis for everything like page views, post reach, responsiveness, page followers, story reach and more. Most important things to keep in mind for getting the most out of Facebook are knowing the target audience, continuing with what works, scheduling posts at the best times, optimizing the page for preferred actions, checking the page and insights regularly and more. This...

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The Ultimate Guide To Drop-shipping

Drop-shipping is a method of retail selling without even handling the products. Yes! You read it right. A seller doesn't need to keep the products in stock or maintain any...

The Ultimate Guide To Drop-shipping

Drop-shipping is a method of retail selling without even handling the products. Yes! You read it right. A seller doesn't need to keep the products in stock or maintain any place for inventory and take the pain of any logistics needs for his e-commerce business. The process is simple where the seller buys the products from a third party and gets it shipped directly to the customer. The process saves a lot of hassle by cutting on operational costs.  Putting it in easier words- Drop-shipping means to sell someone else's products while getting a cut from it. The biggest advantage...

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Social Media Guidelines And All You Need To Know About Them

Whether or not a company has a social media presence, it should still have social media guidelines because its employees are definitely on social media. Whatever they say on  the...

Social Media Guidelines And All You Need To Know About Them

Whether or not a company has a social media presence, it should still have social media guidelines because its employees are definitely on social media. Whatever they say on  the platform can have an effect on the brand name. Making guidelines implies laying down rules required by the law or for legal protection. Social media guidelines can help protect employees from social harassment, boost brand reputation, decrease cyber security risks and more. One can include official accounts, disclosure and transparency, cyber safety and other things for guidelines. This blog tells about everything one needs to know about the social media...

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Most Significant Facebook Trends of 2020

Facebook has planned to launch a fifth redesign named FB5 with Libra being its crypto currency that is due out in June. There are various Facebook trends to watch right...

Most Significant Facebook Trends of 2020

Facebook has planned to launch a fifth redesign named FB5 with Libra being its crypto currency that is due out in June. There are various Facebook trends to watch right now like more number of shifts to private channels, group centric design to make it easier to discover new groups, upgrades for desktops for releasing a desktop messenger app and more. Facebook also aims to support small businesses with commerce and payment tools and like counts are also likely to vanish from the platform while Facebook had already confirmed that it would do so in Australia. This blog tells about...

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Artificial Intelligence and Its Importance For An E-commerce Store

Artificial Intelligence(AI)  has already paved the way for things we could have never thought about. It is being used everywhere today whether in our houses or at work places. AI...

Artificial Intelligence and Its Importance For An E-commerce Store

Artificial Intelligence(AI)  has already paved the way for things we could have never thought about. It is being used everywhere today whether in our houses or at work places. AI also finds its use in improving the performance of an e-commerce store by various ways like offering better search results, improving sales processes, providing better product recommendations and more. Another example is how AI understands customer data and target potential customers as it is very complex for a human to understand data at such a huge level. This blog explains well how AI can prove to be a boon for...

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Most Important Digital Marketing Channels

One of the most important investment on a business today happens to be in the digital marketing segment. E-commerce stores need good traffic on their websites to get conversions and...

Most Important Digital Marketing Channels

One of the most important investment on a business today happens to be in the digital marketing segment. E-commerce stores need good traffic on their websites to get conversions and hence digital marketing plays a vital role for them. There are various channels for digital marketing that have to be focused upon like paid searches, email, organic traffic, content marketing, referrals, affiliates and more. While organic traffic comes from when people search for specific products and come across your website, paid search involves the use of Google Adwords and Bing Ads. This blog tells which digital marketing channels are important...

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Tips For Turning Social Media Followers Into Customers

Social media is a great place from where one can get new leads or engage the existing followers and customers. There are various ways one can carry this out. Making...

Tips For Turning Social Media Followers Into Customers

Social media is a great place from where one can get new leads or engage the existing followers and customers. There are various ways one can carry this out. Making direct offers is a great idea as your followers are the ones with a shared interest. Another way is to make use of engaging content on your website like putting up blog posts or leveraging existing pages like service pages, about pages, and more. Following up with the followers or customers is also as important as anything else. This blog tells how you can get the followers to be your...

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Photo Editing Tips For E-commerce Business

E-commerce market has got hold of the world strongly and is booming continuously. An enormous number of people shop online today and a large number of people are trying their...

Photo Editing Tips For E-commerce Business

E-commerce market has got hold of the world strongly and is booming continuously. An enormous number of people shop online today and a large number of people are trying their luck as an e-commerce seller. There are many factors that attract people to your site and one of them is the quality of the content you have in it. Good picture quality matters a lot in e-commerce because a buyer needs to be certain of what he's spending his money for. No one would like to continue buying from a site that displays something and sells something else. This blog...

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A Guide To Manage Your Business On Social Media Platforms

Social media is a powerful platform for any business as most people today rely on the platform to learn about new products or brands. While the present generation is highly...

A Guide To Manage Your Business On Social Media Platforms

Social media is a powerful platform for any business as most people today rely on the platform to learn about new products or brands. While the present generation is highly active on social media, even adults find it easier to make use of it for shopping and other purposes. It has actually become mandatory today for businesses to make their presence on social media so they can increase their customer base and connect well to the already existing one. There are various social media platforms like Instagram, LinkedIn, Facebook and even TikTok and more. Businesses spend a large amount of...

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Promote Your Business On YouTube By These Tips To Get More Views

YouTube is used by about 2 billion people monthly and is a humongous platform to promote your brand. It all depends on the number of views your videos are getting...

Promote Your Business On YouTube By These Tips To Get More Views

YouTube is used by about 2 billion people monthly and is a humongous platform to promote your brand. It all depends on the number of views your videos are getting as this leads to conversions. There are numerous ways by which one can get more YouTube views without any professional help. Some tips include being selective about the content, using metadata to get recommended, use of hashtags and keywords in descriptions, having custom thumbnails and more. This blog enlists twelve easy and successful tips to get more views on your YouTube videos and get a strong hold of the social...

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Facebook Algorithm And Its Evolution

Facebook posts reach depends on various factors and majorly on Facebook Algorithm. Facebook posts reach saw a downfall by 2.2 % by the end of last year. Algorithm has been...

Facebook Algorithm And Its Evolution

Facebook posts reach depends on various factors and majorly on Facebook Algorithm. Facebook posts reach saw a downfall by 2.2 % by the end of last year. Algorithm has been evolving with time while Facebook has conducted numerous surveys to gather user opinions. Earlier post reach depended on newsfeeds based on posts popularity, then it was the amount of time spent on Facebook and with passing time it kept getting improvised. Presently the algorithm works with three important categories of ranking signals. This blogs tells about the history of Facebook algorithm and how it functions today. It also incorporates tips...

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All That You Need to Know About The IGTV Series Setup

Similar to YouTube, IGTV (Instagram TV) is Instagram's platform to share long videos. It allows regular accounts to post a video of up to ten minutes while verified accounts can...

All That You Need to Know About The IGTV Series Setup

Similar to YouTube, IGTV (Instagram TV) is Instagram's platform to share long videos. It allows regular accounts to post a video of up to ten minutes while verified accounts can post hour long videos. Setting it up is a piece of cake and it can be set up on the desktop too. For a successful IGTV series one should use relevant hashtags, plan ahead of what to show the audience, make the content that attracts attention quickly and more. This blog tells about how one can set up a successful IGTV series and gives examples of series that are making...

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E-commerce Logistics Aggregators In India

According to a market research organization, Novonous, the logistics industry of India is worth $300 billion. India spends a whopping 15 per cent of its GDP on logistics that is...

E-commerce Logistics Aggregators In India

According to a market research organization, Novonous, the logistics industry of India is worth $300 billion. India spends a whopping 15 per cent of its GDP on logistics that is comparatively very high from other developing countries. The growth of logistics market in India is seen to be driven by sectors like retail, manufacturing, ecommerce and such which have been booming in the recent years.  The logistics industry has attained a good growth pace because of the implementation of the Goods and Services Tax (GST). It gave a the industry a good boost by allowing it to reduce costs and...

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Social Media And Its Usage

Social media has taken over the world with over 3.8 billion users today, that is almost half the world's population. Stats claim that an average person spends about 2 hours...

Social Media And Its Usage

Social media has taken over the world with over 3.8 billion users today, that is almost half the world's population. Stats claim that an average person spends about 2 hours and 24 minutes on social media per day. Social media usage depends on different factors like age, various countries and more. The Philippines is the country that has the world's most social media using people, who spend around four hours on an average on social media platforms while Japanese spend the least time of 45 minutes on it. Facebook is the most used social media site even today. This blog...

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New Release By Magento – Magento 2.3.4

Magento 2.3.4 was released this January and it came up with a lot of helpful updates. New updates include Gift Wrap 1.4.0, Store Switcher 1.3.0, Color Swatches Pro 2.7.0, Blog...

New Release By Magento – Magento 2.3.4

Magento 2.3.4 was released this January and it came up with a lot of helpful updates. New updates include Gift Wrap 1.4.0, Store Switcher 1.3.0, Color Swatches Pro 2.7.0, Blog Pro 2.4.5, Automatic Related Products, Improved Sorting and much more. The gift wrapping update will now allow customers  to apply gift wrap to numerous addresses and there has been set a limit on text in a gift card. Various extensions have been made better for a seamless process and to make a happy merchant and a customer. This blog explains all the updates in detail and one can check for...

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Understanding The Consumer Behavior

A successful retail business is all about understanding a consumer's behavior so that one can target them effectively. Philip Kotler identifies two types of stimuli in his Consumer behavior model....

Understanding The Consumer Behavior

A successful retail business is all about understanding a consumer's behavior so that one can target them effectively. Philip Kotler identifies two types of stimuli in his Consumer behavior model. The Marketing Stimuli includes products and services, distribution, communication and price while the other stimuli include economic, cultural, political and technological factors. Various factors influence what a consumer would buy while different minds are affected differently. The buying process is divided into five steps namely need recognition, information search, alternative evaluation, purchase decision, post purchase evaluation. The buying process  This blog tells in detail about the buying process and what...

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Why Long Term Keywords Shouldn’t Be Ignored?

Long term keywords are three or more words long. While e-commerce marketers usually ignore them, they can be really profitable for an e-commerce site. Long term keywords can get a...

Why Long Term Keywords Shouldn’t Be Ignored?

Long term keywords are three or more words long. While e-commerce marketers usually ignore them, they can be really profitable for an e-commerce site. Long term keywords can get a lot of traffic when people search for specific keywords, because usually people would not find much search results for them. It is evident that long term keywords have less competition, lower cost and a better conversion rate. There are various ways one can find effective long term keywords for SEO and get the site ranked better on the search engine. This blog tells how one can take full advantage of...

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Increasing Return On Ads Spend (ROAS) – Successful PPC Strategies

PPC Advertising strategies are not only launching a single shopping campaign but a lot more. Return On Ads Spend can increase significantly if Google Ads are managed efficiently and not...

Increasing Return On Ads Spend (ROAS) – Successful PPC Strategies

PPC Advertising strategies are not only launching a single shopping campaign but a lot more. Return On Ads Spend can increase significantly if Google Ads are managed efficiently and not just depending on the keywords and ad creative. Auditing product feed, campaigns and other performance related details is a good way to start working on ROAS and to detect issues. There are various steps that can be taken like product data feed setup and optimization, Google search and campaign restructure, Google display ad optimizations and more. This article explains all steps with analysis and result data for optimizing an ecommerce...

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All About Hiring An E-commerce PPC Consultant

It's always a dilemma hiring the right type of PPC Consultants. Freelance consultants, in-house employees and an agency are the three types with their own pros and cons. One should...

All About Hiring An E-commerce PPC Consultant

It's always a dilemma hiring the right type of PPC Consultants. Freelance consultants, in-house employees and an agency are the three types with their own pros and cons. One should select the best option according to the requirements like for small projects or with a limited budget, one can go for a freelance consultant. Large scale results for a comparatively larger business requires hiring of an -ecommerce PPC agency while if the goal is specifically to develop a dedicated in-house team then one should go for in-house employees. This article explains in details why specific consultants should be hired and...

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Evaluating Site Changes Efficiently

People usually see the impact of a site change or redesign by measuring the conversion rates, but how to look into conversion rates makes the difference. It has been analyzed...

Evaluating Site Changes Efficiently

People usually see the impact of a site change or redesign by measuring the conversion rates, but how to look into conversion rates makes the difference. It has been analyzed for sites that increased their traffic, saw a decrease in the conversion rate. This might happen because of SEO changes that got traffic to the site but the targets were irrelevant. Conversion rates need to be evaluated seasonally as well as some of the businesses are seasonal and hence get more conversion rates accordingly. This article tells in detail about the changes that make a site better but are hidden...

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How Major Errors Caused Due To SEO Mistakes?

Making SEO errors can cause a huge damage to an online store as these error may lead Google to rank down your website from other store sites. Some commonly made...

How Major Errors Caused Due To SEO Mistakes?

Making SEO errors can cause a huge damage to an online store as these error may lead Google to rank down your website from other store sites. Some commonly made errors are keyword stuffing, over-optimized anchor text, low quality content, low quality back links, broken links, slow site speed, duplicity of content and more. Most of the times no expert consulting is required to fix such issues but periodic auditing of the website is an important process to follow for preventing major errors to be caused. This blog tells about some of the major problems caused due to making SEO...

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E-commerce Logistics Players In India

E-commerce has taken over the market drastically and has been growing perpetually ever since. With the growing e-commerce industry, logistics needs also grew as to provide timely and efficient deliveries...

E-commerce Logistics Players In India

E-commerce has taken over the market drastically and has been growing perpetually ever since. With the growing e-commerce industry, logistics needs also grew as to provide timely and efficient deliveries all across the globe. Hence logistics plays a pivotal role in the success of any ecommerce business.  People buy products online at the comfort of their homes and await timely and hassle free deliveries. Unsatisfactory deliveries make people avoid those particular online stores that they shopped from without considering the fact that the delivery partners are different from the ones running the online store. It is a vital task to...

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Creating A Successful Sales Campaign On E-Commerce Website

Even if your product is outstanding with an up-to-the-mark quality and best results; the sales majorly depends on a good sales campaign and marketing. In today's world, sales campaigns are...

Creating A Successful Sales Campaign On E-Commerce Website

Even if your product is outstanding with an up-to-the-mark quality and best results; the sales majorly depends on a good sales campaign and marketing. In today's world, sales campaigns are a vital aspect for any business as there are a plethora of other competitors out there trying to get ahead of the pack. Sales during the festive seasons soars up in the sky and a lot of offers can be put forward like discounts, buy one get one and more. There are myriad other tricks one can follow. This blogs enlists a lot of other effective sales campaign ideas that...

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Choosing The Right Marketplace For Your E-commerce Business

Choosing a marketplace for an e-commerce business is a pivotal task. There are many factors that are involved with it like rules and regulations, customer base of the marketplace, fee...

Choosing The Right Marketplace For Your E-commerce Business

Choosing a marketplace for an e-commerce business is a pivotal task. There are many factors that are involved with it like rules and regulations, customer base of the marketplace, fee structure, their commission, charges per item and more. Success of an e-commerce business depends on the marketplace to a major extent. There are many renowned names that have made it big like Alibaba, Amazon, Walmart and more with an average of about 400 million active users. Whether one is willing to sell domestically or internationally, there are a lot of excellent options to choose from. This blog enlists all major...

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Noticeable Features Of ShopSite Version 14

Version 14 of the award-winning software from ShopSite came with a lot of great features and made it worth upgrading to the version. It included features like custom shopping cart...

Noticeable Features Of ShopSite Version 14

Version 14 of the award-winning software from ShopSite came with a lot of great features and made it worth upgrading to the version. It included features like custom shopping cart fields, improved XML upload, 100% PCI compliance of the software, TaxJar support for real-time tax calculations and much more. Talking about the TaxJar feature, it allows merchants to calculate taxes effortlessly in real-time while it is very beneficial in countries with a complex taxation structure. This blog explains some of the best features of the version while others can be checked for on the help doc pages of the official...

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Tuning MySql for improving Magento 1 and 2

Setting up MySQL is not enough; monitoring and adjusting the settings is equally important. MySQL can be tuned and optimized in different ways. Buffer pool of MySQL needs to be...

Tuning MySql for improving Magento 1 and 2

Setting up MySQL is not enough; monitoring and adjusting the settings is equally important. MySQL can be tuned and optimized in different ways. Buffer pool of MySQL needs to be properly sized and evaluated over time to optimize performance. Taking care of caching settings is also an integral part. Query cache, if tuned and sized properly, helps Magento in better page rendering time while table caches, max allowed packets, log buffers, etc can be modified to improve MySQL performance. Proper sizing must be taken care of as it is a vital part of speeded performances. This blog enlists various important...

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Making Selection Easier For International Customers

Once a customer is on the checkout page, ShopSite's current version shows the state selection option as a dropdown and International customers might find it chaotic to select the required...

Making Selection Easier For International Customers

Once a customer is on the checkout page, ShopSite's current version shows the state selection option as a dropdown and International customers might find it chaotic to select the required detail. A common approach to resolve this issue would have been adding 'other' to the dropdown list, so it gets easier than being specific with the choice, but a more efficient and smooth solution is to change the dropdown to a text entry field where customers can enter the required detail on their own, if they are choosing anything apart from the United States or Canada. This blog gives the...

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Making A Website Faster

Everyone wants fast results these days and even while shopping people tend to get impatient if the product takes a lot of time to load. Slow websites are ranked low...

Making A Website Faster

Everyone wants fast results these days and even while shopping people tend to get impatient if the product takes a lot of time to load. Slow websites are ranked low by Google than similar websites which are faster. There are a lot of ways in which one makes his website faster like having a fast hosting, lossless image compression, client-side caching, using HTTP/2 Protocol, opCode caching, integrating with a content delivery network, disabling plugins and extensions and much more. This blog explains well what steps to take to make the website faster and how to carry these out efficiently. 

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Top 10 Payment Gateways in Sweden

A payment gateway allows people to carry out online money transactions securely. Basically, it facilitates communication between the bank of customers and a merchant and makes the payment process easy...

Top 10 Payment Gateways in Sweden

A payment gateway allows people to carry out online money transactions securely. Basically, it facilitates communication between the bank of customers and a merchant and makes the payment process easy and smooth. There are numerous payment gateways available today for one to choose from. It is very important for a merchant to use an ideal payment gateway for his site. Selecting a payment gateway is an important task as there are various other things involved with it. There are a plethora of factors that one must keep in mind before choosing a payment gateway that needs to be integrated with...

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New SQL Injection Patch Release

Security patches and upgrades are released from time to time to ensure swift operation and security from any attacks. Magento released a patch for the SQL injection attack that is...

New SQL Injection Patch Release

Security patches and upgrades are released from time to time to ensure swift operation and security from any attacks. Magento released a patch for the SQL injection attack that is named PRODSECBUG-2198. Generally, issues require some kind of admin access if they are being exploited but SQL injection attack does not require this and hence can be exploited without any authentication. Though hackers cannot write into Magento but they can read data like encrypted admin passwords. These passwords can be cracked by hackers while gaining access to a Magento store. This blog tells the importance of the SQL injection patch...

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Enlisting Common Issues That Might Occur During Or After Magento Migration

One can carry out the migration to Magento 2 on his own but it requires precise steps and prior knowledge of how Magento works. It's not at all an impossible...

Enlisting Common Issues That Might Occur During Or After Magento Migration

One can carry out the migration to Magento 2 on his own but it requires precise steps and prior knowledge of how Magento works. It's not at all an impossible task but careful planning is needed like looking out for data for manual migration, making sure Magento 2 is clear of any information, taking duplicate URLs, re-indexing the store as migration makes some of them invalid, delta log tables and much more. There are other important things to keep an eye on but they can be tackled easily. This blog tells about the problems one might face while the migration...

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Freeing Web Pages Of Security Errors

SSL certificates allow a secure connection from a web browser to another browser and hence are important to be used on all pages of a website. Not using SSL certificates...

Freeing Web Pages Of Security Errors

SSL certificates allow a secure connection from a web browser to another browser and hence are important to be used on all pages of a website. Not using SSL certificates might mark a page with 'error' or 'warnings' and as a result, Google might lower your ranking than other similar sites using the certificate. Insecure pages also increase the bounce-back rate as visitors avoid visiting unsecured sites; decreasing the traffic of the site. Hence making your site free of any security errors and warnings is an important task and one can get the pages verified on platforms like www.WhyNoPadlock.com for...

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Why Flat Catalog Is Out Of The picture Now?

Magento ceased the use of a flat catalog from Magento 2.3.0 onwards and does not consider it as the best practice now. It was analyzed that continuous use of a...

Why Flat Catalog Is Out Of The picture Now?

Magento ceased the use of a flat catalog from Magento 2.3.0 onwards and does not consider it as the best practice now. It was analyzed that continuous use of a flat catalog causes degradation and other indexing issues. Earlier, the flat catalog was primary to be used for improving performance as it simplifies the required data for products and categories. Now, since Elastic Search is being used, the flat catalog has become problematic, leading to indexers failing, taking too long to index and deteriorating the performance. The given blog tells how the flat catalog moved out of the scene from...

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Top Logistics Players In India

Logistics ensures the swift movement of goods and resources and is the backbone of any economy. Logistics companies in India are growing at a terrific pace and are engaged in...

Top Logistics Players In India

Logistics ensures the swift movement of goods and resources and is the backbone of any economy. Logistics companies in India are growing at a terrific pace and are engaged in providing the best solutions backed by advanced technology and high safety and security standards. The logistics industry in India employs over 20 million people and serves as a significant partner for all major sectors like retailing, gas and petroleum, manufacturing and more. The country spends about 14.4 percent of its GDP on logistics and transportation and its market is expected to be worth $307 billion by the end of 2020...

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What Needs To Be Done For An Expiring PayPal Certificate?

API certificates are needed to be renewed from time to time and when it is required, PayPal sends you an e-mail as a reminder that incorporates a link that tells...

What Needs To Be Done For An Expiring PayPal Certificate?

API certificates are needed to be renewed from time to time and when it is required, PayPal sends you an e-mail as a reminder that incorporates a link that tells if the certificate is up-to-date and what needs to be done otherwise. API certificates authenticate you to PayPal APIs and hence renewing them cannot be ignored. If the API certificates expire, all the transaction processes via the APIs will stop. This may lead to losses due to ceased transaction processes. This blog gives all the steps to be taken in the e-commerce application for changing the API signature or certificate...

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Payment Processors That ShopSite Powered Merchants Are Using

There are myriad of payment processors one can choose from and each one of them has its own set of advantages. Choosing a payment processor can become a chaotic task...

Payment Processors That ShopSite Powered Merchants Are Using

There are myriad of payment processors one can choose from and each one of them has its own set of advantages. Choosing a payment processor can become a chaotic task for new merchants and hence, most of them prefer going for the popular ones without actually getting into the details; while there are old merchants who are resistant to change since they think it's risky. This blog tells what processors are being used by ShopSite powered merchants. While the majority of them use Authorize.Net, a good portion of them also uses PayPal.  More use of the former one is very...

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Limiting Customers From Buying More Than A Specified Quantity Of A Product

There are times when you being a merchant would not want customers to purchase a particular product in more than specified quantities. An exemplary situation can be when you are...

Limiting Customers From Buying More Than A Specified Quantity Of A Product

There are times when you being a merchant would not want customers to purchase a particular product in more than specified quantities. An exemplary situation can be when you are offering a product at very low prices to promote it but do not want to permit more than one item per order. One can enforce this restriction by using JavaScript CheckIt function and forbid customers to exceed the maximum permissible quantity of a product. This blog gives the Script that can be used to apply the mentioned restriction and this Script can be added under Commerce -> Order System ->...

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Learning About Drop In Sales

Drop in sales is a major concern and is highly affected by the incoming traffic that can be monitored by Google Analytics or by one's hosting account's tracking system. Traffic...

Learning About Drop In Sales

Drop in sales is a major concern and is highly affected by the incoming traffic that can be monitored by Google Analytics or by one's hosting account's tracking system. Traffic can be increased by working o on SEOs and rectifying other things that bring in traffic. There can be other reasons for the drop in sales and hence, one needs to check things like if the payment methods are working, are popular products selling, what failures are occurring repeatedly and more. One can run different tests to examine if different processes are working fine. This blog explains what factors can...

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Top Payment Gateways In The USA

Developing a great website with a variety of products is not enough for a fine user experience. The most important part of making a purchase is the check-out process. A...

Top Payment Gateways In The USA

Developing a great website with a variety of products is not enough for a fine user experience. The most important part of making a purchase is the check-out process. A smooth transaction process is a major part of online shopping experience and hence it is an indispensable and vital step to choose a suitable payment gateway for a website.  There are a lot of factors that one must consider before integrating a payment gateway to the website.  Security is the foremost factor that is involved in the process of online transactions and hence a credible payment gateway is much needed....

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A Guide To Set-up Facebook For Business

Millions of people use Facebook daily and scroll through a lot of commercial pages admiring the products they wish to buy. This whopping number of people can affect a business...

A Guide To Set-up Facebook For Business

Millions of people use Facebook daily and scroll through a lot of commercial pages admiring the products they wish to buy. This whopping number of people can affect a business in a propitious way. When it comes to efficient marketing, Facebook can help achieve the goal free of cost by building a Facebook page for your business, posting product information, pictures from behind the scenes of your company, using Facebook poll posts for feedbacks and staying in direct contact with the customers. This blog teaches the use of Facebook for your business and enlists all steps you can follow to...

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Making An About Page Worthwhile

People usually ignore an 'About Page' at their websites and don't realize its true importance. Visitors seeking a particular product or service need to trust an E-commerce site before getting...

Making An About Page Worthwhile

People usually ignore an 'About Page' at their websites and don't realize its true importance. Visitors seeking a particular product or service need to trust an E-commerce site before getting ahead for purchases and 'About Page' can actually do wonders regarding the same. One can make this page lucrative by being real and demonstrating one's expertise. Including pictures of important staff members and the business story also helps to drag a visitor's attention. Relevant and brief information also proves to be effective. This blog explains the importance of an 'About Page' and provides significant steps to make it worthwhile.

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Payment Gateways And Their Functioning

From buying a pen to a car, everything is available online today and what plays a pivotal role in online purchases is the facility to pay online. Most of the...

Payment Gateways And Their Functioning

From buying a pen to a car, everything is available online today and what plays a pivotal role in online purchases is the facility to pay online. Most of the customers today prefer shopping at the comfort of their homes and so, making it a safe and smooth experience for the customers is a merchant's responsibility. Not only this helps customers to have secure transactions but the merchants to gain a bigger and loyal customer base. What is a payment gateway? An online payment gateway is a system that enables people to carry out online money transactions securely. It connects...

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Understanding A Buyer’s Psychology For A Successful E-commerce Site

Making an online purchase is driven strongly by psychological factors. Understanding a buyer's psychology helps to improvise user experience and providing the most efficient solutions to the customers. A website...

Understanding A Buyer’s Psychology For A Successful E-commerce Site

Making an online purchase is driven strongly by psychological factors. Understanding a buyer's psychology helps to improvise user experience and providing the most efficient solutions to the customers. A website with a fine number of pictures and videos drags one's attention towards the product as they are more memorable than other forms of media. Language used is also another impactful factor as people look for words that can make them trust the product. Lesser text, information about new products and adding stories proves to be beneficial too. This blog artfully explains all the factors to keep in mind for a...

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Rectifying A/B Testing Methods To Increase Conversion Rate

A/B testing methods aim to increase the conversion rate of pages on an e-commerce site. Many online stores make baneful mistakes while performing A/B testing which directly affects their conversion...

Rectifying A/B Testing Methods To Increase Conversion Rate

A/B testing methods aim to increase the conversion rate of pages on an e-commerce site. Many online stores make baneful mistakes while performing A/B testing which directly affects their conversion rates. These mistakes include making other site changes while performing the test, not considering the user and site specifics for testing and technical A/B testing issues like not running a test long enough for efficient testing. Efforts and time invested on the site might go in vain if A/B testing isn't carried out attentively. This blog thoroughly explains the A/B testing errors that stores make and how they affect the...

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Customize Magento Sites To Increase Revenue Per Visitor

Bussines analytics is helpful to level up the performance of your e-commerce business. Working on these analytics can help to optimize the growth of your e-commerce store.  Business analytics helps...

Customize Magento Sites To Increase Revenue Per Visitor

Bussines analytics is helpful to level up the performance of your e-commerce business. Working on these analytics can help to optimize the growth of your e-commerce store.  Business analytics helps businesses to track their business goals. Most of the e-commerce businesses use different tools to apply this analytics information for decision-making. These tools can provide deep insights into your clients, how to boost the conversion rates.  In this blog, we will discuss the steps to optimize your Magento site for returning visitors.

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Ultimate Guide To Customize WooCommerce Checkout Fields

The checkout process plays a crucial role to determine the success of your e-commerce business as it is the last step of a customer's shopping journey.  As per the stats,...

Ultimate Guide To Customize WooCommerce Checkout Fields

The checkout process plays a crucial role to determine the success of your e-commerce business as it is the last step of a customer's shopping journey.  As per the stats, 63.23% of e-commerce shopping carts are abandoned. Most of the customers change their minds at the last moment due to several factors such as shipping costs and payment options etc. The checkout page also decides the fate of your sales. If it is too lengthy and requires personal information then the customer might prefer to leave the site without purchasing the items. One way to get rid of abandoned carts...

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The Forthcoming Challenges For E-commerce Startups In 2020

The e-commerce industry is a fast-growing sector that allows people to shop varieties of products from the e-commerce store while sitting at home. As per the stats, the total estimated...

The Forthcoming Challenges For E-commerce Startups In 2020

The e-commerce industry is a fast-growing sector that allows people to shop varieties of products from the e-commerce store while sitting at home. As per the stats, the total estimated e-commerce retail Sales were estimated at around $340 billion in 2015. The total sales are predicted to be double that amount in 2019. More people are now connecting to the e-commerce industry and most of them are opening up their own online retail stores. However, the new entrepreneurs are expected to face some challenges in this e-commerce industry so they must keep some key elements in their minds before opening...

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Trust Badge That Can Increase Your Conversion Rate

Most of the time we add items to the shopping cart but don’t proceed with the checkout process. It’s like going to the grocery shop, picking the items in the...

Trust Badge That Can Increase Your Conversion Rate

Most of the time we add items to the shopping cart but don’t proceed with the checkout process. It’s like going to the grocery shop, picking the items in the cart and walk away from the shop without purchasing the items. It's quite devastating for an e-commerce merchant to see an abandoned shopping cart. A recent study reveals that the major factors behind the abandoned shopping carts are security and trust issues. The study showcases the importance of online security among consumers. Trust badges are an effective way to gain the trust of your consumers. Experts have tested various 3rd...

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How To Get Featured On The Instagram Explore Page In 2020?

If you’ve recently joined Instagram to grow your brand, then you might have thought about featuring on the Instagram Explore Page. In the world of social media marketing, it is...

How To Get Featured On The Instagram Explore Page In 2020?

If you’ve recently joined Instagram to grow your brand, then you might have thought about featuring on the Instagram Explore Page. In the world of social media marketing, it is considered as one of the effective ways of finding a new audience for your posts. However, only the “Excellent” posts get chance to feature on the Instagram Explore page. Instagram Explore page can help you earn a lot of new traffic outside of your follower base. In this blog, we will share the effective tips that will make Instagram to acknowledge your posts and consider them worthy enough to feature...

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Effective Ways To Increase Your Mobile Conversion Rates

With the growing usage of smartphones, people are spending more time on their phones for shopping, banking, music, navigation, etc.  If you’re an e-commerce business owner, you can’t afford to...

Effective Ways To Increase Your Mobile Conversion Rates

With the growing usage of smartphones, people are spending more time on their phones for shopping, banking, music, navigation, etc.  If you’re an e-commerce business owner, you can’t afford to ignore the potential of mobile users. As per the latest e-commerce stats, nearly 55% of the traffic comes from mobile devices. With more people preferring mobiles over desktops, its essential for businesses to reconstruct their marketing strategy to boost the mobile conversion rates. In the blog, we will discuss the essential tips to boost the mobile conversion rates for e-commerce stores.

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5 Amazing Benefits Of Live Chat Support That Businesses Can’t Ignore

Driving traffic to your online store is not an easy task. Customers often visit your online store but it’s hard to make them stay. Despite outstanding web design and themes,...

5 Amazing Benefits Of Live Chat Support That Businesses Can’t Ignore

Driving traffic to your online store is not an easy task. Customers often visit your online store but it’s hard to make them stay. Despite outstanding web design and themes, there are chances of getting a high bounce rate. One of the key factors behind the success of a business is customer satisfaction. Live chat support has the potential to boost the conversion rate as compared to other communication channels. It provides prompt answers to the customers, drives more sales which eventually builds more trust among customers. In this blog, we will focus on 5 amazing benefits which make live...

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10 Key Strategies To Make Your Ecommerce Business Wildly Successful

E-commerce business seems to be overtaking the retail business right now. The extensive competition has forced most of the brick and mortar stores to start their very own digital brands...

10 Key Strategies To Make Your Ecommerce Business Wildly Successful

E-commerce business seems to be overtaking the retail business right now. The extensive competition has forced most of the brick and mortar stores to start their very own digital brands and compete in the online marketplace. Although this might look easy to sell your products through the internet, only a few businesses are able to taste success. One must have a powerful marketing strategy to get their business up and running.  In this blog, we will discuss 10 key strategies for success in e-commerce that you can’t afford to ignore.

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How To Use Google My Business To Drive More Customers To Your Store?

Google My Business is a free and cost-effective way to make your business more noticeable on Google. Google often ranks local business listings at the top of google search results...

How To Use Google My Business To Drive More Customers To Your Store?

Google My Business is a free and cost-effective way to make your business more noticeable on Google. Google often ranks local business listings at the top of google search results when people search for a specific type of business. And those online searchers often end up into potential customers. You just need to make sure that your customers would be able to locate you while searching for the services you offer. However, you may be neglecting a free tool that might help to drive more customers to your business. In this blog, we will discuss how can you take full...

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23 Amazing YouTube Statistics You Must Know In 2020

YouTube is considered as the most popular video platform for social media marketing. The effectiveness and simplicity of YouTube is one of the major reason behind its success over the...

23 Amazing YouTube Statistics You Must Know In 2020

YouTube is considered as the most popular video platform for social media marketing. The effectiveness and simplicity of YouTube is one of the major reason behind its success over the years. YouTube provides a platform to share your content with a large number of audience. If you are using YouTube to promote your business, you need to optimize your channel in an effective manner to drive more traffic to your store. This incredible platform can help you grow your online store in 2020. In this blog, we will discuss 23 amazing Youtube statistics that you can use to shape your...

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10 Essential Tips To Get More Leads On Instagram In 2020

Instagram is a powerful platform to build a loyal audience that grows with your business. Although, most of the e-commerce marketers failed to consider Instagram as a lead generating platform....

10 Essential Tips To Get More Leads On Instagram In 2020

Instagram is a powerful platform to build a loyal audience that grows with your business. Although, most of the e-commerce marketers failed to consider Instagram as a lead generating platform. But if you do it right manner, it can take your business to new heights. With over 500 million Instagram and IGTV users, Instagram has emerged as a home to some of the most engaged audiences. According to the current stats, at least 200 million Instagrammers visit at least one business profile each day. And, 60% of people find new products on Instagram. In this blog, we will learn how...

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How To Build A Scalable E-Commerce Store With WooCommerce?

The most common myth we hear about WooCommerce is that we can’t build scalable websites using WooCommerce. But in reality, WooCommerce along with its extensive range of features makes a...

How To Build A Scalable E-Commerce Store With WooCommerce?

The most common myth we hear about WooCommerce is that we can’t build scalable websites using WooCommerce. But in reality, WooCommerce along with its extensive range of features makes a perfect solution for large e-commerce stores. WooCommerce focuses on the growth of your online store without sacrificing the performance or user experience. However, there are certain things that you need to keep in mind if you want to continue to increase revenue. In this blog, we will discuss what makes WooCommerce a perfect choice for your growing store and effective tips to prepare for a large volume of products, orders,...

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Top Reasons To Migrate From Shopify To WooCommerce

Shopify is a hosted e-commerce platform that allows its users to set up an online store within a few minutes.  However, Shopify may get expensive if you want to enhance...

Top Reasons To Migrate From Shopify To WooCommerce

Shopify is a hosted e-commerce platform that allows its users to set up an online store within a few minutes.  However, Shopify may get expensive if you want to enhance your store. Nowadays, most of the businesses are preferring to migrate their store from Shopify to open-source platform WooCommerce which can easily transform your store into a fully-fledged eCommerce store. Migrating to other eCommerce platforms might seem a challenging task but WooCommerce supports a hassle-free migration and there is no technical expertise required to migrate from Shopify to WooCommerce. In this blog, we will discuss the benefits of choosing WooCommerce...

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8 Proven Ways To Combat Shopping Cart Abandonment

Are you constantly losing customers on your checkout page? Checkout page optimization is what you lack. Shopping cart abandonment is a major concern in the eCommerce business. According to stats,...

8 Proven Ways To Combat Shopping Cart Abandonment

Are you constantly losing customers on your checkout page? Checkout page optimization is what you lack. Shopping cart abandonment is a major concern in the eCommerce business. According to stats, the average cart abandonment rate is around 70%. Most of the customers prefer not to buy the products after adding them to the shopping cart. Cart abandonment mostly occurs due to poor customer experience and credibility issues. Checkout page optimization is quite necessary for e-commerce businesses because recovering even a few of those sales could make a huge difference to your business. In this blog, we will discuss some effective...

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4 Simple Steps To Make Engaging Facebook Video Ads That Convert

While scrolling your Facebook timeline, you’ve probably encountered some of the Facebook Video Ads. If you want to get more views on your videos on Facebook, it’s becoming more likely...

4 Simple Steps To Make Engaging Facebook Video Ads That Convert

While scrolling your Facebook timeline, you’ve probably encountered some of the Facebook Video Ads. If you want to get more views on your videos on Facebook, it’s becoming more likely that you’ll have to pay for reach with Facebook Ads. Paid video advertising on Facebook seems to be one of the most effective ways to drive traffic. There are several ways of creating Facebook video ads. In this blog post, we’re going to take a look at the 4 simple steps that you need to take to create an engaging Facebook Video Ad campaign of your own.

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6 Tips For Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool. Ever since the introduction of Instagram Story ads in 2017, the platform has been trending among advertisers to promote their products through...

6 Tips For Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool. Ever since the introduction of Instagram Story ads in 2017, the platform has been trending among advertisers to promote their products through Instagram Ads. 300 million active Instagram users around the world watch stories every day and 60% of users discover new products through the platform. Instagram Stories has been emerging as a powerful way for brands to stand out and inspire action. However, converting ad views into sales is not as easy as it seems. In this blog, we have covered essential tips on how to create engaging Instagram Stories Ads...

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5 Key Social Media Trends To Watch For In 2020

The year 2019 has witnessed several new trends and updates on social media platforms. If you want to level up your social media game, you must implement these trends into...

5 Key Social Media Trends To Watch For In 2020

The year 2019 has witnessed several new trends and updates on social media platforms. If you want to level up your social media game, you must implement these trends into your marketing strategy.  As soon as you can grasp on these trends, the better you can frame your strategies. Besides using social media reporting tools to provide stats, it is also important to implement these latest trends to shape your online marketing strategy. The year 2020 is supposed to follow some of the trends from 2019 and may introduce some new trends. In the blog, we will discuss the five...

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Speed Up Your Magento 2 Store Using Content Delivery Network

There is no doubt that Magento 2 is the best e-commerce platform to power your online business. With the release of Magento 2, developers have introduced much-awaited improvements to the...

Speed Up Your Magento 2 Store Using Content Delivery Network

There is no doubt that Magento 2 is the best e-commerce platform to power your online business. With the release of Magento 2, developers have introduced much-awaited improvements to the original platform to enhance the user experience. From startups to top-notch brands such as  Nike, Christian Louboutin, and Vizio, avail the services of the Magento platform and use a Content Delivery network, i.e. CDN. A CDN effectively helps the Magento stores by speeding the delivery of massive amounts of data requested by users. In the blog, we will discuss how effectively CDN helps to grow your Magento store.

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How to Use LinkedIn Ads like A Business Mogul?

With 630 million users, LinkedIn has emerged as the most powerful social media platform to reach millions of people in your industry. It provides a platform for businesses to promote...

How to Use LinkedIn Ads like A Business Mogul?

With 630 million users, LinkedIn has emerged as the most powerful social media platform to reach millions of people in your industry. It provides a platform for businesses to promote their products, services, special events, conferences, webinars in a targeted audience. LinkedIn has recently introduced a few new features to the LinkedIn marketer toolbox. LinkedIn has introduced sharper targeting options and objective-based advertising which will allow advertisers to run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement. In this blog, we will discuss a detailed guide on how to advertise on LinkedIn along with the...

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How To Fix 7 Common SEO Mistakes in Magento 2?

Magento 2 e-commerce platform is highly optimized with powerful settings and configurations which can help your Magento website’s SEO. There is no doubt that Magento holds a special position in...

How To Fix 7 Common SEO Mistakes in Magento 2?

Magento 2 e-commerce platform is highly optimized with powerful settings and configurations which can help your Magento website’s SEO. There is no doubt that Magento holds a special position in today’s e-commerce marketplace due to its innovative and diverse customized features. Magento 2 can help you rank high on Google, you just know to use the correct settings and how to optimize a Magento 2 site to get the maximum out of SEO. Being a store owner, one can still make simple mistakes that could spoil your google ranking. In this blog, we will discuss the solution of the 7...

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Increase Customer Loyalty Using Three WooCommerce Extensions

Driving new customers to your online store is considered as the most challenging task in the e-commerce business. Therefore, all the big brands have realized that retaining the old customer...

Increase Customer Loyalty Using Three WooCommerce Extensions

Driving new customers to your online store is considered as the most challenging task in the e-commerce business. Therefore, all the big brands have realized that retaining the old customer is very crucial. Store owners don’t have to spend a lot to sell the products to the existing customers. Loyal customers not only purchase repeatedly but they also promote your business in their family and friends circle, which eventually boosts the sales from referrals. WooCommerce also provides three extensions namely points and Rewards, Smart Coupons, and Follow-Ups to keep the customers engaged and connected. In this blog, we will discuss...

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Effective Tips To Ship Successfully During the Holiday Season

The much-awaited festive season is just around the corner. As usual e-commerce businesses will witness a huge increase in website traffic and sales, making it the most profitable period of...

Effective Tips To Ship Successfully During the Holiday Season

The much-awaited festive season is just around the corner. As usual e-commerce businesses will witness a huge increase in website traffic and sales, making it the most profitable period of the entire year. Store owners must ensure the secure and quick delivery of the products so that their customers can put gifts under the Christmas tree. There are several factors that may affect the delivery of a product. WooCommerce ensures the safe and quick delivery of a package by setting up the shipping rates and providing the appropriate shipping carrier. In this blog, we will discuss how to ensure the...

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Increase Your Sales Using Pinterest And Google Shopping

Whether you have an established online store or just started your online store, the success of your online store will entirely depend on the customer traffic. The major challenge is...

Increase Your Sales Using Pinterest And Google Shopping

Whether you have an established online store or just started your online store, the success of your online store will entirely depend on the customer traffic. The major challenge is the way you try to promote your products online. The competition is fierce and often global. You have to compete with big names like Amazon. As the competition increases, ad costs rise. Google Shopping and Pinterest are the two best platforms that help business owners engage with customers and increase sales. However, they require dedicated support to achieve the desired result. WooCommerce provides two powerful extensions that allow you to...

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15 Common Issues After A Magento 1 to Magento 2 Upgrade

Magento 2 has been developed with lots of advanced features that encourage the e-commerce merchants to migrate their Magento 1 store to Magento 2. The majority of store owners are...

15 Common Issues After A Magento 1 to Magento 2 Upgrade

Magento 2 has been developed with lots of advanced features that encourage the e-commerce merchants to migrate their Magento 1 store to Magento 2. The majority of store owners are migrating their Magento 1 store to Magento 2 because Magento will stop providing services of Magento 1 after June 2020. However, a Magento migration should be carried out with focus as it involves the risk of losing valuable website information. In this blog, we will discuss some of the common issues you might come across during or after Magento 1 to Magento 2 upgrade.

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How To Build A Profitable Shopify Store?

Shopify is a popular e-commerce solution that allows e-commerce merchants to create and customize an online store in a few minutes. The demand for Shopify stores has increased drastically. Shopify...

How To Build A Profitable Shopify Store?

Shopify is a popular e-commerce solution that allows e-commerce merchants to create and customize an online store in a few minutes. The demand for Shopify stores has increased drastically. Shopify is suitable for small as well as new businesses and helpful for non-technical users who don’t know about coding. Thus, allows its users to focus on selling products, rather than the technical aspects of creating an online store. However, starting an online business can be challenging. There’s a lot that you need to figure out before start selling products on your store. In this blog, we will discuss how to...

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9 Ways For Speeding Up Your Website In 2020

Are you tired of a slow website? You may have consumed a lot of time working on your website design and user experience which is essential for e-commerce business but...

9 Ways For Speeding Up Your Website In 2020

Are you tired of a slow website? You may have consumed a lot of time working on your website design and user experience which is essential for e-commerce business but without improving the page loading speed of your site, you will not be able to achieve the sales. Speed is an essential factor for both the site's usability and user experience and without it, you may not get better conversion rates. In this blog, we will share some simple tricks to make your website super fast.

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Level Up Your E-commerce Business With ShopSite Version 14

ShopSite has recently released its ShopSite version 14. The latest version has fixed all the bugs to ensure fast page loading speed and optimal security. Developers have introduced several new...

Level Up Your E-commerce Business With ShopSite Version 14

ShopSite has recently released its ShopSite version 14. The latest version has fixed all the bugs to ensure fast page loading speed and optimal security. Developers have introduced several new features in the new version such as improved checkout flow, TaxJar support, Custom shopping cart fields, etc. ShopSite 14 is a must upgrade version for all ShopSite owners. In this blog, we will discuss the newly added features in ShopSite version 14 that make it worth upgrading.

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E-Commerce Future Trends In 2020 You Should Watch Out For

Online retail business is going through drastic changes as technology is becoming an essential part of our lives.  However, it’s not just the technology that will affect the future trends...

E-Commerce Future Trends In 2020 You Should Watch Out For

Online retail business is going through drastic changes as technology is becoming an essential part of our lives.  However, it’s not just the technology that will affect the future trends in e-commerce but it will also depend on major geopolitical events, changing consumer behavior and expectations. With the increased numbers of mobile users, now m-commerce is significantly contributing to the growth of e-commerce business.  In this blog, we’ll discuss the future trends in the eCommerce industry that will dominate the 2020.

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Shopify Plus vs Magento 2: Which Is The Best To Choose?

Shopify Plus and Magento 2 Commerce are two major eCommerce platforms in the e-commerce industry. Both platforms are unique in their own ways. If a user wants to build a...

Shopify Plus vs Magento 2: Which Is The Best To Choose?

Shopify Plus and Magento 2 Commerce are two major eCommerce platforms in the e-commerce industry. Both platforms are unique in their own ways. If a user wants to build a simple store then Shopify Plus may be better. If you want to build a complex store then Magento 2 would be better. A large number of e-commerce brands are using Magento 2 and Shopify plus for their e-commerce businesses. In this blog, we’ll discuss the basic differences between Shopify Plus and Magento 2 Commerce. Then, we will also cover the most important aspects for retailers to see if they match...

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Guide To Install Security Patches On Magento Websites

Magento’s most exclusive feature is its open-source nature, that allows developers to deliver robust customized e-commerce solutions for free. But, open architecture makes it prone to malicious attacks. Therefore, Magento...

Guide To Install Security Patches On Magento Websites

Magento’s most exclusive feature is its open-source nature, that allows developers to deliver robust customized e-commerce solutions for free. But, open architecture makes it prone to malicious attacks. Therefore, Magento management has been releasing security patches to get rid of this issue. LexiConn provides a proactive security patching by downloading the patch files and analyzing their contents. They also apply the patch to a few test stores to check their functionality and inform all the issues to their client. In this blog, we will discuss all the major steps and actions LexiConn developers take to keep their Magento clients safe...

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E-commerce Marketing Strategies For Green Monday

After finishing the Black Friday and Cyber Monday sales, its time to gear up for the Green Monday. Green Monday is a crucial day for the holiday season as it...

E-commerce Marketing Strategies For Green Monday

After finishing the Black Friday and Cyber Monday sales, its time to gear up for the Green Monday. Green Monday is a crucial day for the holiday season as it helps to drive lots of traffic. Green Monday was started by eBay in 2007 after they observe huge traffic during the second Monday of December.  Shoppers usually prefer to shop on green Monday to avoid any delay in their orders before Christmas. In this blog, we will discuss the tips and tricks to drive more traffic and sales during the Green Monday.

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How To Find The Trending Products To Sell Online?

Are you thinking to start an e-commerce website? Online business always comes with fierce competition. Deciding what products to sell online is crucial as it has a direct impact on...

How To Find The Trending Products To Sell Online?

Are you thinking to start an e-commerce website? Online business always comes with fierce competition. Deciding what products to sell online is crucial as it has a direct impact on your other business decisions. Setting up your store without identifying niche products can lead to failure. Deciding the theme, logo, name, and marketing strategy are also important but the most important thing is to identify what are the trending products to sell online. In this blog, we are going to discuss what type of products to sell online and where to find the best selling products online.

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5 Common A/B Testing Mistakes That Are Ruining Your Site

Do you want to boost your conversion rate by using A/B testing? A lot of businesses end up in huge losses by running the A/B tests incorrectly. A/B testing is...

5 Common A/B Testing Mistakes That Are Ruining Your Site

Do you want to boost your conversion rate by using A/B testing? A lot of businesses end up in huge losses by running the A/B tests incorrectly. A/B testing is an amazing way to boost conversion rates for any business. But before running any of these tests make sure you are not going to run it incorrectly. In this blog, we have highlighted the common A/B testing mistakes that many businesses make so you can avoid them, and learn how to perform it in a correct way to discover the hidden strategies that can boost your conversions.

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Tips To Use Subscriptions to Generate Recurring Revenue For Your Online Store

Every business must use creative ideas to drive sales. Even if your business is doing well today, you should consider implementing a subscription business model to generate recurring sales. Businesses...

Tips To Use Subscriptions to Generate Recurring Revenue For Your Online Store

Every business must use creative ideas to drive sales. Even if your business is doing well today, you should consider implementing a subscription business model to generate recurring sales. Businesses effectively using the subscription model always end up with loyal customers. WooCommerce Subscriptions allow you to create a business model that generates recurring revenue. Once the customer starts paying for the subscription, you'll get recurring monthly or annual sales. WooCommerce Subscriptions will generate recurring revenue even if the product is physical, digital, or service-based. In the blog, we will discuss the detailed guide on how to use the subscriptions to...

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Using New Product Blocks With WooCommerce 3.8

WooCommerce is the free WordPress plugin for e-commerce sites. WooCommerce is famous and probably the best eCommerce plugin for WordPress, and its integration allows store owners to include both SEO...

Using New Product Blocks With WooCommerce 3.8

WooCommerce is the free WordPress plugin for e-commerce sites. WooCommerce is famous and probably the best eCommerce plugin for WordPress, and its integration allows store owners to include both SEO friendliness and flexibility. This plugin provides endless themes and add-ons to enhance the features of your e-commerce store. WooCommerce 3.8 has recently released new WooCommerce Product Blocks and a few enhancements for all store owners. It involves deeper integration with the new Block Editor. WooCommerce is already providing the option to use a Featured Category, Featured Product, and Best Selling Category blocks, for instance, WooCommerce 3.8 version has added three...

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Ways to Design The Perfect Email Header To Boost Engagement

Each component of the email marketing campaign plays an important role to drive traffic to your website, taking any of them for granted might spoil your campaign’s stats. Some components...

Ways to Design The Perfect Email Header To Boost Engagement

Each component of the email marketing campaign plays an important role to drive traffic to your website, taking any of them for granted might spoil your campaign’s stats. Some components play an effective role to boost the conversion rate as compared to others. Businesses spend money and time to improve the components of their email but shouldn't ignore the ones that lead to increased open rates and improved engagement i.e Email headers. If you want your campaigns to live up your expectations, you can improve your stats by optimizing your email header. In this blog, we will discuss effective ways...

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Tips To Analyse Consumer Behavior In E-commerce To Increase Your Sales

One of the puzzling task in e-commerce business is to analyze the behavior of customers. Most of the time, retailers are unable to offer the desired products to their customers....

Tips To Analyse Consumer Behavior In E-commerce To Increase Your Sales

One of the puzzling task in e-commerce business is to analyze the behavior of customers. Most of the time, retailers are unable to offer the desired products to their customers. Although businesses are working hard to meet user requirements, customer behavior is still unpredictable. consumers' behavior contains so many questions. Customer behavior has changed so drastically over the years that retailers often end up in huge losses. In this blog, we’ll cover the major aspects of shopper's behavior, motivation factor, purchasing cycle, the difference between online and offline shopping on a psychological level.

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Tips to Get Rid of Magento Dead Stock in the Holiday Season

E-commerce Inventory Management is a complicated process. Be it Magento or another e-commerce store, it could cost you business a lot if you don’t prepare for it wisely. As holidays...

Tips to Get Rid of Magento Dead Stock in the Holiday Season

E-commerce Inventory Management is a complicated process. Be it Magento or another e-commerce store, it could cost you business a lot if you don’t prepare for it wisely. As holidays are coming, store owners start are gearing up for the sale. Most of the sellers can meet dead stock as well. Inventory that unable to make a sale is known as Dead Stock. Businesses with lack of management often end up having useless dead inventory stocking in their warehouses. Deadstock uses valuable space which could have been to store profitable products. In this blog, we will discuss the possible reasons...

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Smart Hacks To Improve Bounce Rate Of Your Website

Is your website experiencing a high bounce rate? Want to get rid of a high bounce rate? A high bounce rate takes away the potential customers from your website. To...

Smart Hacks To Improve Bounce Rate Of Your Website

Is your website experiencing a high bounce rate? Want to get rid of a high bounce rate? A high bounce rate takes away the potential customers from your website. To ensure the success of your store, you just don't have to drive the huge traffic to your website but you also need to convert them into your potential customers. If most of your users are leaving your website after the first click, it creates a huge impact on the performance of your store. In this blog, you will find effective ways to reduce your bounce rate and increase your conversions.

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Exciting Email Marketing Ideas for Summer Sale!

If you're planning for a grand launch of summer sale and want to give exciting discounts, publish informative blogs and share a cool summer video, you've to plan accordingly for...

Exciting Email Marketing Ideas for Summer Sale!

If you're planning for a grand launch of summer sale and want to give exciting discounts, publish informative blogs and share a cool summer video, you've to plan accordingly for it. You should start preparing for the summer sale before the season starts. You can plan for creative design, templates or effective marketing strategies. You might need a big marketing budget to make your summer sale successful. In this article, we will share some essential tips and tricks to help you plan some of your email marketing campaigns for summer.

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How To Use Magento 2 PWA Studio Effectively?

There is a lot of buzz about progressive web applications among the Magento community. Ever since Magento has announced the availability of PWA. There was no looking back. PWA offers...

How To Use Magento 2 PWA Studio Effectively?

There is a lot of buzz about progressive web applications among the Magento community. Ever since Magento has announced the availability of PWA. There was no looking back. PWA offers an extensive range of new features. PWA uses a popular modern tech stack that includes ReactJS, Redux, GraphQL, Apollo, and Webpack. PWA is the future of web development offering features similar to a native mobile application. It provides plenty of opportunities for Magento developers to explore. In the article, we will go through an in-depth analysis of PWA and discuss the possibilities it offers to the e-commerce business.

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Method to Run Magento 2 Audit with Ease

Running an E-commerce store  is not as easy as it seems. Store owners have to conduct regular tasks to ensure seamless store operation, which results in a steady flow of...

Method to Run Magento 2 Audit with Ease

Running an E-commerce store  is not as easy as it seems. Store owners have to conduct regular tasks to ensure seamless store operation, which results in a steady flow of customers and profit. However, most of the time store owners don't conduct store improvements due to their hectic schedules.  They prefer to seek the help of the free Magento 2 audit service. Amasty also conducts free Magento 2 audit service and their experts  covers all the problematic areas to ensure its robust performance. Due to its certified experts and professionalism, specialists recommend store owners Amasty products to boost their store...

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Steps to Optimize Your Online Store for Black Friday and Cyber Monday

The holiday season is coming. Is your online store ready for the madness? Black Friday and Cyber Monday will mark the beginning of the holiday shopping season in America, you’ve...

Steps to Optimize Your Online Store for Black Friday and Cyber Monday

The holiday season is coming. Is your online store ready for the madness? Black Friday and Cyber Monday will mark the beginning of the holiday shopping season in America, you’ve probably prepared your marketing strategy for Black Friday and Cyber Monday. Last year, Cyber Monday marked the biggest eCommerce sales day in U.S. history, with $7.9 billion in revenue. However, this holiday season will come with fierce competition. Your store must be prepared to handle huge traffic on Black Friday. Here we will discuss some tips and tricks that will ensure your eCommerce business stays competitive for Black Friday and...

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Top 10 Sales Preparation Mistakes To Avoid In Holiday Season

The holiday season comes with lots of opportunities and fierce competition. In 2018, holiday eCommerce sales calculated $126 billion which is 16.5% more than sales generated in 2017. Slow page...

Top 10 Sales Preparation Mistakes To Avoid In Holiday Season

The holiday season comes with lots of opportunities and fierce competition. In 2018, holiday eCommerce sales calculated $126 billion which is 16.5% more than sales generated in 2017. Slow page loading speed, payment problems, technical glitches can spoil your sales and conversion rate. However, following some smart tips can help you generate more sales and revenues. In this blog, we will discuss the top 10-holiday sales preparation mistakes you must avoid during the holiday season.

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Best E-commerce Tactics for Festive Season

The holiday season is the most profitable as well the most challenging time of the year for the e-commerce merchants. Apart from the bumper sale, the high-traffic season witnesses extreme...

Best E-commerce Tactics for Festive Season

The holiday season is the most profitable as well the most challenging time of the year for the e-commerce merchants. Apart from the bumper sale, the high-traffic season witnesses extreme competition among e-commerce merchants, increased cases of scams and distracted shoppers. You must be prepared with strategic plans for your Magento 2 store to handle the huge traffic. In this blog, we will cover all essential e-commerce tactics and promo ideas for the holiday season, that you can use to earn huge profits.

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Steps To Get Started With E-commerce Digital Marketing

Digital Marketing not only helps the E-commerce sites to earn huge revenue but also helps to boost the traffic and brand value. If you want sales, you need quality traffic....

Steps To Get Started With E-commerce Digital Marketing

Digital Marketing not only helps the E-commerce sites to earn huge revenue but also helps to boost the traffic and brand value. If you want sales, you need quality traffic. Digital Marketing channels will drive the quality traffic to your website if done correctly. Mobile phones are playing an essential role to drive traffic to e-commerce stores. Therefore, effective digital marketing planning can help you to expand your business and meet your business goals. In this blog, we will discuss the essential steps to get started with Digital Marketing for eCommerce.

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Introduction To Magento Function Testing Framework

MFTF stands for Magento Functional Testing Framework. It is an open-source cross-platform solution. MFTF allows you to develop functional tests for the Magento application. Amasty took part in Meet Magento...

Introduction To Magento Function Testing Framework

MFTF stands for Magento Functional Testing Framework. It is an open-source cross-platform solution. MFTF allows you to develop functional tests for the Magento application. Amasty took part in Meet Magento NYC in September. Valeria Shevtsova, Head of the QA department, explained how MFTF works. Here we will share the speech and presentation of Valeria Shevtsova, Head of QA department. She explained about the functions of MFTF and how they use it at Amasty. We will discuss some of the smart hacks, best practices, and the reasons that make MFTF best for tests automation, important phases that should not be ignored...

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30 Must-Have Features for Ecommerce Website

Being an e-commerce store owner, you need to be up-to-date on the functionalities that can drive traffic to your website. Although, not all e-commerce merchants can identify the key elements...

30 Must-Have Features for Ecommerce Website

Being an e-commerce store owner, you need to be up-to-date on the functionalities that can drive traffic to your website. Although, not all e-commerce merchants can identify the key elements that can boost their sales. Several stores are using different trends such as animation, 360-degree product previews, engaging videos but not all trends ensure the conversion rates and amazing user experience. However, there are certain key elements that every store must have to stand out from the other stores. Here we will  discuss the 30 must-have features that will help to increase your sales and revenues.

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Reasons Why Quality Content Matters in E-commerce Sites?

SEO is an effective way to drive traffic to your website. Google analyzes the content quality for their ads and then add and optimize the content on e-commerce store that...

Reasons Why Quality Content Matters in E-commerce Sites?

SEO is an effective way to drive traffic to your website. Google analyzes the content quality for their ads and then add and optimize the content on e-commerce store that help to increase the traffic on your store. A quality content can help the e-commerce store to drive traffic from SEO, PPC and CRO. In this post, we’ll outline the effective ways that will help the best content on your eCommerce site continue to increase your traffic and things to do if your traffic drops.

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Best Project Management Software for E-commerce Business

Digital marketing plays an important in business promotion. And as you grow your digital marketing team, you might require a Project Management Software that will make things feasible and profitable....

Best Project Management Software for E-commerce Business

Digital marketing plays an important in business promotion. And as you grow your digital marketing team, you might require a Project Management Software that will make things feasible and profitable. There are several benefits of using Project Management Software like managing calendar, assigning tasks, and amazing support. Although there are plenty of Project Management Software available in the market but not all might suit your requirements. In this blog, we will discuss the benefits, requirements of using Project Management Software and which project Management Software will suit your business requirements.

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Manage Return Requests with Amasty RMA Version 2.0.0

Online shopping allows viewing the product only through pictures, videos, and reviews. Most of the times the product is damaged or defected. This usually spoils the customer shopping experience. The...

Manage Return Requests with Amasty RMA Version 2.0.0

Online shopping allows viewing the product only through pictures, videos, and reviews. Most of the times the product is damaged or defected. This usually spoils the customer shopping experience. The new version of the RMA extension makes this process easier and smoother. RMA Extension is used in Magento stores to provide customers with an order refund, repair, or replacement services. In this blog, we will discuss the benefits and features of using RMA Extension and how it will help to achieve your business goals.

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Some Fascinating M-commerce Stats and Trends for 2019

Mobile commerce covers everything from e-commerce shopping to mobile banking and purchasing goods using a digital wallet. But here we will specifically focus on the e-commerce part. In this blog,...

Some Fascinating M-commerce Stats and Trends for 2019

Mobile commerce covers everything from e-commerce shopping to mobile banking and purchasing goods using a digital wallet. But here we will specifically focus on the e-commerce part. In this blog, we have outlined the most interesting M-commerce Stats and Trends for 2019 that show just how prominent a role it plays in today’s e-commerce. So let’s get started. M-commerce has increased mobile conversion by 10% M-commerce eliminates the need to go to a brick and mortar store, which has increased the use of online checkouts and mobile wallets. The latest statistics report that online checkouts and digital wallets have increased...

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Key Advantages and Disadvantages of Mobile Commerce

Mobile Commerce has become an essential factor for business growth, and it keeps growing further. With the increasing numbers of smartphone users, it makes sense that brands are now concentrating...

Key Advantages and Disadvantages of Mobile Commerce

Mobile Commerce has become an essential factor for business growth, and it keeps growing further. With the increasing numbers of smartphone users, it makes sense that brands are now concentrating on mobile optimization. Though there is a long list, we have covered some of the top advantages and disadvantages of Mobile Commerce for business growth. Advantages of M-commerce 1. Process Multiple Orders Mobile commerce allows businesses to process multiple orders at once. There are no long checkout lines, and customers can buy products at any time. 2. Huge Traffic Mobile phone apps help businesses to gain user data. The latest...

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Mcommerce vs Ecommerce: What’s the Major Difference?

M-commerce is gaining immense popularity day by day. It has been considered as one of the most effective ways to boost sales and revenue. With the increase in mobile users,...

Mcommerce vs Ecommerce: What’s the Major Difference?

M-commerce is gaining immense popularity day by day. It has been considered as one of the most effective ways to boost sales and revenue. With the increase in mobile users, we can only expect to see m-commerce growing further. As a result, the e-commerce market is expected to increase as well. Since m-commerce is one of its major contributors, e-commerce growth will likely rely even more on mobile transactions in the near future. To highlight how important this fact is, how fast it is growing, and why businesses should start using it immediately, consider the following stats.  Hassle-free Transactions E-commerce...

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Is Your E-commerce Store Halloween Ready?

As the Halloween comes every year on the 31st of October. All of us get excited about trick or treat and candy bags. But for store owners, it’s time to...

Is Your E-commerce Store Halloween Ready?

As the Halloween comes every year on the 31st of October. All of us get excited about trick or treat and candy bags. But for store owners, it’s time to gear up for the sales. Because Halloween comes with lots of opportuniites in retail. You might end up loosing a lot while everybody wins big sales. Therefore, you require an excellent Halloween marketing strategy to boost your store’s sales on Halloween. In this blog, we have come up with some excellent strategies that will help to boost your sales in this Holiday season.

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Top 30 Ecommerce Websites Using Shopify: Best Shopify Website Designs Examples (2019 Edition)

The e-commerce industry is growing. Businesses of all sizes and all types are trying their hands on e-commerce to be a part of the largest customer base. According to BuiltWith,...

Top 30 Ecommerce Websites Using Shopify: Best Shopify Website Designs Examples (2019 Edition)

The e-commerce industry is growing. Businesses of all sizes and all types are trying their hands on e-commerce to be a part of the largest customer base. According to BuiltWith, there are 1,066,252 Shopify customers across the entire internet. Are all the Shopify stores successful? No. A good percentage of e-commerce websites across the world fail to tap on the profit of the industry. There are many reasons for the failure of an eCommerce business. One of the common reasons is “putting business ideas before users”. In building our dream eCommerce website or eCommerce mobile app, we fail to address...

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Shopify vs WooCommerce: Which Is Better For Your Store

There’s no one eCommerce platform that fits all. Shopify and WooCommerce are among the top eCommerce platforms with their ins and outs. Deciding which one is better is not easy....

Shopify vs WooCommerce: Which Is Better For Your Store

There’s no one eCommerce platform that fits all. Shopify and WooCommerce are among the top eCommerce platforms with their ins and outs. Deciding which one is better is not easy. You need to compare both the platforms to find out which e-commerce platform is going to fit your specific needs better. In this article, we will discuss major key factors to help you identify exactly where to build your eCommerce website. I know you have lots of questions. Don’t worry. We're going to answer them all. How easily you can build a store on each platform?How Much Can You Customize...

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How To Build Your Own Shopify Store in Less than 20 Minutes

You design unique jewelry. You have a not so big fashion line. You are passionate about painting but not sure where to display or sell them. You just want to...

How To Build Your Own Shopify Store in Less than 20 Minutes

You design unique jewelry. You have a not so big fashion line. You are passionate about painting but not sure where to display or sell them. You just want to start your eCommerce business with a beautiful online store, but don’t know where to start? You can build a million-dollar enterprise around your passion. All you need is get started. We all know the future of retail is in e-commerce. In this article, I will show you how to set up a fully functional e-commerce store using Shopify in less than 20 minutes. But First, Why Choose Shopify For Your...

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A Guide to Shopify Pricing Plans 2019: Which One is Best for You?

With approximately 20% market share, Shopify powers more than 994,272 live websites across the world (according to BuiltWith). Popular among small to medium eCommerce businesses, Shopify is one of the...

A Guide to Shopify Pricing Plans 2019: Which One is Best for You?

With approximately 20% market share, Shopify powers more than 994,272 live websites across the world (according to BuiltWith). Popular among small to medium eCommerce businesses, Shopify is one of the most desirable eCommerce platforms. It is easy to use and one can set an online store in no time. Shopify offers four pricing plans and a custom plan for businesses in India and across the world: Shopify Lite,Basic Shopify,Shopify,Advanced Shopify, andShopify Gold/Shopify Plus (custom exclusively for high-volume businesses in India or Shopify Plus for big businesses) Shopify One of the most common questions among small and startup eCommerce owners is,...

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Top 10 Payment Gateways for Ecommerce Website In India (2019 Edition)

When it comes to starting your own online store, picking the right payment gateway can be overwhelming. There are dozens of options available online but all the payment gateways might...

Top 10 Payment Gateways for Ecommerce Website In India (2019 Edition)

When it comes to starting your own online store, picking the right payment gateway can be overwhelming. There are dozens of options available online but all the payment gateways might not perfectly fit your business needs.  Cashless economies are gradually becoming mainstream. Easy payment methods such as PayPal are available in almost all countries. I have curated list of the top 10 payment gateways that will help you compare and find the right payment gateway for your ecommerce store 1. PayPal One of the most popular gateways for ecommerce stores, PayPal is an accepted payment gateway across 200 countries and...

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25 Big Brands Using Magento: Examples of Powerful Magento Websites

274,649 live websites are using Magento and the number is growing. It’s not a surprise as Magento is one of the most popular e-commerce platforms. Majorly used by Medium to...

25 Big Brands Using Magento: Examples of Powerful Magento Websites

274,649 live websites are using Magento and the number is growing. It’s not a surprise as Magento is one of the most popular e-commerce platforms. Majorly used by Medium to Large businesses, Magento has feature-rich extensions to help you achieve any desired functionality. Let’s discuss the top 25 world brands that use Magento. Top 25 Brands Using Magento: Coca ColaMoninIntelligentsiaLiverpool FCBjorg BorgHelly HansenChristian LouboutinPaul SmithTom DixonOmega WatchesO’NeillsMadeWrangler EuropeLee EuropeRadley LondonFred PerryForever NewCox & CoxCanonFestoKate SomervilleNeom Organics LondonPierre Fabre LaboratoriesJCBFORD Category: Food & Beverage Using Magento 1.  Coca Cola Coca Cola doesn’t need any introduction. Built on Magento Commerce, Coca Cola...

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15 Benefits of Choosing WooCommerce for Your E-Commerce Business

From its interactive interface to its cost-effectiveness and endless customization options. WooCommerce has remained the first choice of all sorts of businesses. Building an online store can be a challenging...

15 Benefits of Choosing WooCommerce for Your E-Commerce Business

From its interactive interface to its cost-effectiveness and endless customization options. WooCommerce has remained the first choice of all sorts of businesses. Building an online store can be a challenging task and choosing the appropriate e-commerce platform is even more challenging. It requires lots of research, brainstorming to select a suitable platform that meets our business requirements and future aspirations. WooCommerce is one of the leading e-commerce platforms that powers over 28.19% of all online stores. It's the perfect choice for all the online startups and someone who wants to migrate to a more user-friendly option. This Wordpress plugin provides...

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Magento Vs Shopify: Which eCommerce Platform is Right For Your Business

Choosing between two popular platforms is not easy for ecommerce owners. The right decision can help you make your business soar and the wrong decision can lose you thousands of...

Magento Vs Shopify: Which eCommerce Platform is Right For Your Business

Choosing between two popular platforms is not easy for ecommerce owners. The right decision can help you make your business soar and the wrong decision can lose you thousands of dollars. To the right fate of your business, the future, you need to form an informed opinion. We all know there can’t always be just one winner in every situation. So, before we dive into the comparison, keep an open mind and put the requirements of your business first. In this article, we’ll explore the seven key areas to help you decide between Magento and Shopify for your business. 7...

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11 Benefits of Magento 2: Magento 1 VS Magento 2

June 2020. It’s official. Magento 1 Support End Date is June 2020. With the withdrawal of Magento 1.X support coming closer, e-commerce entrepreneurs will not have a choice but to...

11 Benefits of Magento 2: Magento 1 VS Magento 2

June 2020. It’s official. Magento 1 Support End Date is June 2020. With the withdrawal of Magento 1.X support coming closer, e-commerce entrepreneurs will not have a choice but to move to Magento 2 to avoid future security vulnerabilities. Better now than later. Migrating your e-commerce business from Magento 1 to Magento 2 will not only update your online store, but will benefit you and your business as well. You need to migrate your website from Magento 1.x, but not necesarrily to Magento 2. You can opt for any other eCommerce platform such as Shopify, BigCommerce or WordPress as well....

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18 Things To Consider When Choosing an E-Commerce Platform For Your Business

Building an eCommerce business is not only about displaying your products or services on the website or mobile app. Strategic planning and thinking goes into building and running your eCommerce...

18 Things To Consider When Choosing an E-Commerce Platform For Your Business

Building an eCommerce business is not only about displaying your products or services on the website or mobile app. Strategic planning and thinking goes into building and running your eCommerce business successfully.  One of the most crucial decisions is to choose the e-commerce platform that is a perfect fit for your business type and business size. Like every business, every e-commerce platform has something different to offer. Choosing the right e-commerce platform matters for your business.  The biggest challenge for e-commerce entrepreneurs is to deal with the limitations of eCommerce platforms. Hence, it’s important to educate yourself before purchasing. We...

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