A Guide to Shopify Pricing Plans 2019: Which One is Best for You?

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With approximately 20% market share, Shopify powers more than 994,272 live websites across the world (according to BuiltWith).

Popular among small to medium eCommerce businesses, Shopify is one of the most desirable eCommerce platforms. It is easy to use and one can set an online store in no time.

Shopify offers four pricing plans and a custom plan for businesses in India and across the world:

  1. Shopify Lite,
  2. Basic Shopify,
  3. Shopify,
  4. Advanced Shopify, and
  5. Shopify Gold/Shopify Plus (custom exclusively for high-volume businesses in India or Shopify Plus for big businesses)

One of the most common questions among small and startup eCommerce owners is, “which Shopify pricing plan is best for my business?”

Choosing the right Shopify plan for your business is not easy, especially if you are new in the eCommerce industry. After all, paying for the features you don’t require is not healthy for your budget and business.

With the help of our eCommerce consultants and tech team, we have outlined this article to help you understand the actual cost of Shopify platform, features offered in each Shopify pricing plan and how much your Shopify based eCommerce website would cost you.

Shopify Pricing Plans

As I have mentioned before, Shopify offers four pricing plans and a custom plan. Below is the breakdown of the pricing for each Shopify plan:

  1. Lite Plan – $9 per month
  2. Basic Shopify Plan – $29 per month + 2.9% and 30¢ per transaction
  3. Shopify Plan– $79 per month + 2.6% and 30¢ per transaction
  4. Advanced Shopify Plan – $299 per month + 2.4% and 30¢ per transaction
  5. Shopify Gold – You’ll have to contact Shopify to get a custom rate and features.

One good thing about Shopify is that it lets its customers choose between monthly and yearly payment options. Although they let you cancel your annual subscription plan whenever you want, buying a monthly plan is a better option to start.

Opting for a monthly plan helps you when you need to stop using Shopify or modify the plan. Startups and small business owners who are trying their hands out in eCommerce should always opt for a monthly subscription.

With Shopify, you can cancel your plan without being charged any fees. However, the yearly payment is not reimbursed. Hence, if you are not sure about Shopify, go for a monthly plan.

Now, let’s delve into details of Shopify Plans and which one is right for your business.

The Shopify Lite Plan

You might not notice the lite plan when you visit Shopify’s Pricing page. It is mentioned below the pricing plan table.  

You can check Shopify Lite Plan here.

The Lite Plan of Shopify costs you USD 9 per month.

What are the Key Features of this Shopify Pricing Plan?

The Lite plan has been designed to help startups to

  1. Sell on Facebook
  2. Facebook Messenger app to enable you to chat with customers through the Facebook Messenger
  3. Accept Credit Card payments
  4. Use Buy Buttons

The Shopify Lite Plan is not one of those eCommerce websites with shopping cart. However, it does work for smaller businesses or people who want to sell handmade or other products on a small scale.


Who should use the Shopify Lite Pricing Plan?

As I have mentioned earlier, the Lite plan is for smaller businesses or people who want to try their hands on the eCommerce industry.

This Shopify pricing plan has been designed for those who already have a full website and want to add Buy Button to turn their existing website into eCommerce.

For example, you can install Shopify Lite on a Squarespace or WordPress site.

The Basic Shopify Plan

As the name suggests, the Basic Shopify Plan has all the basics that you might need to get started with your first e-commerce website.

A bit higher than the Lite plan, the pricing structure of Basic Shopify Plan is $29 per month + 2.9% and 30¢ per transaction. With this plan, you will get a fully functional website + blog through Shopify. You don’t need a separate website to make it work.

What are the Key Features of this Shopify Pricing Plan?

The Basic Shopify Plan offers all the fundamental features that one might need to start their e-commerce business, including:

  1. Discount code engine
  2. Fraud analysis tools
  3. Upload an unlimited number of products to your store.
  4. Free SSL certificate
  5. Manual order creation
  6. Shipping labels
  7. Unlimited file storage
  8. 24/7 support

Who should use the Basic Shopify Pricing Plan?

If you are just getting started and need a fully functional eCommerce site for your business. If you don’t need more features than what this Shopify plan offers, then this is the best fit for your business.

The Shopify Plan

The Shopify Plan is the most used plan of Shopify. With this plan, you will receive every feature that you might require to start your first online store.

Priced approximately 2.5 times more than the Basic Shopify Plan, the Shopify Plan will cost you $79 per month + 2.6% and 30¢ per transaction.

What are the Key Features of this Shopify Pricing Plan?

The Shopify Plan offers all the standard features that you might need to build your first fully functional, feature-rich online store:

  1. Create an unlimited amount of products
  2. You can give dashboard access to 5 users
  3. Access to gift cards
  4. Professional reports
  5. Abandoned cart recovery feature
  6. Discount code engine
  7. Fraud analysis tools
  8. Free SSL certificate
  9. Manual order creation
  10. Shipping labels
  11. Unlimited file storage
  12. 24/7 support

Abandoned Cart Recovery feature plays a vital role in attracting customers to opt for this plan. I like how the abandoned cart recovery tool sends out automated emails based on your preferences. It helps you grab your customers’ attention who have abandoned their cart.

Who should use the Shopify Plan?

The Shopify Plan has been designed for businesses who expect constant growth. For example, if you are selling offline and your business is doing very well, you can use this professional Shopify Plan with unlimited products. If your offline sell is good, there is a huge chance that your online sell will be good too. You can also use the abandoned cart recovery feature of this plan to increase sells.

The Advanced Shopify Plan

A plan designed with every feature a business needs to build an online store plus more. The Advanced Shopify Plan offers some advanced features that you think you might not need but you do.

The Advanced Shopify Plan will cost you $299 per month + 2.4% and 30¢ per transaction.

What are the Key Features of this Advanced Shopify Plan?

The Advanced Shopify Plan has some advanced features that can help you build a robust online store for your business. You can use unlimited storage and products to set up everything as per your business need. Here is an overview of features offered in this Shopify Pricing Plan

  1. Unlimited Storage (upload as many products, videos, images as you need)
  2. You can give dashboard access to 15 users
  3. This plan includes best Shopify shipping
  4. Advanced report builder
  5. Create an unlimited amount of products
  6. Access to gift cards
  7. Professional reports
  8. Abandoned cart recovery feature
  9. Discount code engine
  10. Fraud analysis tools
  11. Free SSL certificate
  12. Manual order creation
  13. Shipping labels
  14. Unlimited file storage
  15. 24/7 support

Abandoned Cart Recovery feature also includes a section where you can see all customers who have abandoned their carts early and also check if an email has been sent. You can analyze the data to identify the reasons for cart abandonment.

Who should use the Advanced Shopify Plan?

The plan is for those high-revenue businesses who have their shipping handled by a third party. It is also for the businesses who need advanced reports for testing and projecting. The plan perfectly fits those businesses who gain over USD 12,000 per month.

Shopify Gold (India)

It is an exclusive plan for high-volume businesses in India. The Shopify Gold plan is modeled on Shopify Plus but available at a fraction of cost. An enterprise-level plan, Shopify Gold is used by big brands and merchants including Raymond, Pearson, The Hindu, and more.

You can get custom Shopify Gold solution for your business and can request pricing here: Shopify Gold Plan

Who should use Shopify Gold Plan?

The Shopify Gold has been designed exclusively for high-volume and fast-growing businesses in India. The plan enables you to expand overseas and integrate with international taxes, currencies, and languages.


Shopify has intelligently planned each Pricing Plans to help businesses of varying needs and varying sizes find their perfect platform. Shopify has a user-friendly interface that doesn’t require a high-level of coding to build your online store. Shopify also offered 14-day free trial to help you land on the right foot. You don’t need to add credit card details or other payment details to start the free trial. Take your free trial, understand the platform and then choose the plan that fits your business requirement.

Start Your Shopify Free Trial Here.

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