E-commerce is one of the most competitive businesses in the digital arena. Whether you sell clothes, furniture, or anything in between, there are bound to be competitors competing for clicks and customers. However, the question here is: Which are the best eCommerce marketing strategies for driving more clicks and engagement. To help cut through the digital discord, today, we will explore the top five eCommerce marketing tactics for beating competitors, earning traffic, and boosting sales. Without further ado, check out these powerful e-commerce strategies to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales.
1. Email Marketing and Automation
If you have a strong content marketing strategy, email is an exceptional way to share your latest updates and posts, as well as support other strategies in your e-commerce marketing plan. Cart abandonment emails retarget customers when they leave something in their carts. It’s one of those “friendly reminder” e-commerce marketing strategies that will help your business recover those lost sales. Welcome automation is great so that customers automatically receive an email when they first sign up to get your emails. Order automation is ideal for keeping customers up to date on their purchases. Optimize your emails for mobile devices. Just like optimizing your website to be mobile-friendly, your emails should also be easy to interact with on various devices.
2. Social Media Marketing
Social media is one of the most cost-effective and powerful platforms to advertise on! If you already have accounts on all major social media platforms like Facebook, Instagram, and Twitter you have already taken the first step! Social media is an excellent platform to get the word out about your e-commerce products, events, and promotions, which is why it’s one of the most recommended e-commerce website marketing strategies. You can also use social media platforms to encourage customer feedback and to create a fan base. If customers like your products, they are more likely to share your content on social media. This helps position your e-commerce website as a valuable source, and great reviews help to build trust among potential consumers.
3. Develop A Mobile App
Considering the time we are in, the digital age is quickly enabling users to adopt new technology. If you are the one who does not have the mobile app for your business, you are missing out on a big chance to attract potential customers, no matter how far they are without a mobile app. There are numerous advantages to having an app for your e-commerce business. Apps tend to load more quickly than websites so that users can shop more effortlessly. If you have an app customers are one tap away from seeing your products. You can also send push notifications through apps to inform customers when you are having a sale or when their favorite product is back in stock. If your business is already established and you are looking for efficient ways to continue to develop your brand, building an app is an excellent way to boost sales and drive growth
4. Hassle-Free Checkout
Make sure to get everything on one page. If you have too many pages, consider showing a progress bar at the bottom of each page so that your customers can comprehend how much longer your checkout process will take. Make buttons easy to locate else customers may get frustrated with your site. This is one of those e-commerce marketing strategies that is often neglected by businesses but it is possibly the most important one! Businesses spend so much time and money on building trust with potential customers to get them to purchase from you and you need to continue building that trust throughout your checkout process. If your checkout process is hassle-free and reliable from start to finish, you will increase conversion rates and reduce cart abandonment.
5. Content Marketing
Despite the progress in technology, improvements in understanding human psychology, and growing consumer expectations, the cornerstone of content marketing remains the same, to provide relevant content without or with only a touch of a sales pitch in order to build influence, community, and trust. No matter whether you’re wondering over the latest blog post, laughing at a GIF you found on Twitter, or seriously pondering about your life after a mindblowing personal development article. That all comes under content marketing. Content marketing is the process of building online material e.g blog posts, videos, infographics, GIFs, images, etc that attracts your target audience. It is not just used for selling directly, but as a way to inform potential customers about your products, develop thought leadership, and raise awareness about your products.
Choosing the right eCommerce marketing strategies is crucial to the short-term and long-term success of a brand. For that reason, it can sometimes seem quite daunting to plan out a business’s marketing roadmap. However, by using and learning to master the e-commerce strategies listed above, sellers can efficiently level up their brand through increased visibility in the SERPs and on social media, reaching the right customers with retargeting and Shopping ads and generate sales as an outcome of these evergreen eCommerce marketing strategies.