Google ads are becoming highly automated and to achieve this, they use machine learning AI to find the most relevant ad for a given search. Using automated strategies that Google provides is a requirement for the businesses in the competition of PPC landscape. The strategies open up many opportunities. Google’s automated ads can be used for both increasing traffic and efficiency for ecommerce customers. Most successful ad types are automated bidding, smart display, dynamic search ads, and smart shopping. Among all dynamic search ads are an ongoing strategy. Google’s AI can target far more audience than the manual ads.
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