Research says 75% of US businesses market their brand on Instagram while 90% of the accounts follow a business. The Instagram algorithm decides the posts people see when the open their feed. Every individual’s feed is arranged according to the algorithm. The algorithm relies on Relationship, Interests and Timeliness. Instagram brings up posts from accounts that a user already interacts with. People who engage in particular types of posts are shown similar posts from the same type of accounts and more recent posts are more likely to be found at the top of the feeds.
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