Generation Z is a huge group of 2.1 billion individuals born between 1995 and 2010. Generation Z is more about expressing individuality and not about the trends. Researchers have found that Generation Z want brands to align with their values and beliefs.Gen Zers are very keen to protect their privacy so, brands should make sure to connect with them on their terms. 68% of Gen Zers expect brands to contribute to the society while 61% of them say they would even pay more for a product if they are produced in an ethical way. It is researched that Gen Z feels more positive towards the brands that promote equality on social media. Go through the blog to understand the Gen Z better.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite