Most of the businesses are on social media and are trying to engage the massive audience on the internet. To stack up against the competitors, it is very important to know where you stand and analyze your social media moves. The analysis will tell you about your competitors, the social platforms they use, how well are their strategies are working and more. Finding out who is ranking top on the keywords you’re targeting and checking their social media hold would help you build strong strategies; it’s not necessary for a business to be at the top on social media too! This blog explains how to conduct competitive analysis on social media and enlists some great tips.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite