Instagram videos are a must for social media marketing strategy and that’s the reason that in 2019, 87% of the businesses used it as a marketing tool. There are various types of videos that one can upload like stories, feed posts, IGTV videos and live videos. Make sure to create quality content and that your cover image doesn’t look like an ad because people scroll past that seems like ads. To make your videos more engaging you can also create a video series. Ensure that you include subtitles as not all your audience speaks the same language. Cross promoting your videos on other Instagram formats helps to grab more eyes.
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