Facebook audience insights can be found within the Facebook Ads Manager if you have a business page. Facebook audience insights help a great deal to connect to the audience and know more about them. It shows information about the people connected to the page, people in custom audience and people on Facebook and helps to create efficient content to target the audience better. You can build your target audience demographic like age, gender, interests, location and more and create ads for specific category of audience. With Relevance and Affinity option, you can also get to know what pages the audience will probably like.
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