Businesses exchange more than 20 billion messages with people on Messenger as texting is preferred more by about 64% people rather than emails or calls. Being able to text a business not only enhances the quality of customer service but also increases its credibility. It also helps develop leads, build long term relationships with them and eventually increase their intent for purchasing the products. It’s easy to use Messenger for business. One can simply add a ‘Send Message’ button to the business page. Creating greetings, setting up instant replies and creating responses for frequently asked questions are ways to keep audiences engaged.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite