Social media has proved to be a game changer for the government as it gives a chance to the audience to engage with them. As a large portion of the population uses social media, it has become a great platform for the government to spread awareness and engage in crisis communication. Governments all over the world have made a great use of social media in this Covid-19 pandemic situation. Social media also allows them to keep public informed about the policies and issues through social media. While traditional public outreach is expensive, social media cuts a lot of costs. This blog has a good amount of detail regarding the benefits of it.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite