Social media does wonders when it comes to lead generation. About 59% of marketers worldwide say that social media marketing is the most effective way of generating quality leads. Various platforms like Facebook, Instagram, LinkedIn and more are used for the purpose. For effective lead generation, one must make sure to optimize the profile before running any campaign, design user-friendly landing pages, create clickable content and more. Making use of social lead ads is another fine way of creating leads while one can also offer discount codes and hold social media contests. This blogs explains great tactics to generate leads on social media to help the businesses grow.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite