With more than 1.65 billion downloads till date, TikTok has surpassed Snapchat, Twitter and Pinterest. It happens to be a great platform for a brand to market itself if the target audience is young as 69% of the users there are between 16 and 24 years old. There are various ways to engage audience on TikTok like creating a branded hashtag challenge. People also post informative videos with nice formats and have bagged millions of followers too. Influencer partnering is the best way to market on TikTok. Brands endorse influencers to promote their products and some also allow creators to post directly from their accounts.
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