Organic traffic alone cannot suffice the advertising efforts. Social media advertising stats come in handy as a first step towards targeting the audience better. Social ad prices have been stable on an average since mid-2018 and according to Statista ad impressions are up 20%, year over year. Make sure to have high quality CTAs and visuals as weak socials ads can create a negative impact on the audience. Pad social ads are a useful marketing tool as research says that 27% of internet users find new products and brands through paid ads. The blog contains detailed statistics for social media advertising.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite