Analytics is required to gather data and track and improve the performance of a business. Social media analytics tools allow one to determine efficient strategies to be used. There are many analytics tools that one can use for free and by paying. Hootsuite provides one such analytics tools which can get analytics from every network in one place and is a paid tool. A free tool is provided by Facebook that monitors page engagements, tracks ad performance and understands the audience. Hootsuite Insights powered by Brandwatch and Hootsuite Impact are other great tools by Hootsuite that provide efficient analytics for business goals and analyze brand sentiments and customer demographics in real time respectively.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite