A social team that has more than one person is already engaged in social media collaboration. Though team work generates better ideas but it get difficult at times to pull it off efficiently. It’s better to assign roles to the team before initiating. Let members have a balanced workload, make someone responsible for all task and always have a back-up member to take over someone else’s duties. You must create a list of various social media analytics reports to run monthly, create common steps to engage with potential customers and outline a process for crisis management too. This blog explains well other steps for social media collaboration as well.
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