Whether or not a company has a social media presence, it should still have social media guidelines because its employees are definitely on social media. Whatever they say on the platform can have an effect on the brand name. Making guidelines implies laying down rules required by the law or for legal protection. Social media guidelines can help protect employees from social harassment, boost brand reputation, decrease cyber security risks and more. One can include official accounts, disclosure and transparency, cyber safety and other things for guidelines. This blog tells about everything one needs to know about the social media guidelines and how to make effectives guidelines for a business.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite