Among a lot of renowned social media platforms, YouTube owns the highest spot. About 2 billion users login monthly of which almost 15% of the traffic comes from the USA. People upload a whopping 500 hours of video every minute while an average person spends 11m 24s on the platform per day. The intelligent algorithm of YouTube is responsible that 70% of what people watch on the platform is determined by its recommendation. It has also made an impact on businesses as watch time for videos on “what products to buy” got doubled between 2017 and 2018. Mores users now engage with creators and channels.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite