IGTV has taken marketing to a different level on Instagram. It gives a great opportunity to build engagement, collaborate with influencers and improve on the strategies. While regular users can post videos up to 10 minutes long, verified users can post an hour long videos. An amazing feature of IGTV is that one can post a preview of the video on the newsfeed and make it visible on Facebook too. One can also create series of videos with the ‘add series’ feature. The file format of the video must be MP4, virtual aspect ratio should be 9:16, minimum frame rate should be 30 FPS and minimum resolution must be 720 pixels.
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