Most of the major brands have already made their presence on TikTok. The platform has already beaten LinkedIn, Reddit, Snapchat, Twitter and Pinterest with 800 million active users. Advertising on TikTok begins with creating an advertising account followed by a TikTok representative helping you out with the other steps only if your account qualifies. There are various ways that TikTok offers to reach its demographics efficiently like in-feed videos, brand takeover, hashtag challenges, custom influencer package and more. It’s a piece of cake to create ad campaigns and target the audience of choice. No doubt, it’s quiet expensive to run campaigns on TikTok but it’s worth every penny.
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