Great Instagram marketing strategies can be created by understanding demographics. Millions of businesses on Instagram aim to build audience and increase sales. Daily, more than 500 million users stay active on Instagram and 90 percent of then follow a business account. Surveys state that 60 percent people discover new products on the platform while active females users outnumber males on the platform. Demographics help to understand the target audience better and create marketing strategies accordingly. The most Instagram users are from USA and it’s a whopping 116 millions. This blog is all about different Instagram demographics like age, gender, location and more.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite