Social media statistics play a pivotal role in social media marketing. Since more than 3 billion people are using social media, it is a great platform to reach to people. Studies show that 43% of internet users use social media to research for things to buy. About 27% of internet users say they had found products through paid ads while 13% say that a ‘buy’ button would increase the possibility of purchasing. People using platforms like Facebook, Instagram, Snapchat said that they often click n ads. Though Facebook is the world’s 3rd most visited site but Instagram too sees more than one billion users every month. This blog explains the social media statistics in detail.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite