Digital marketing and social media marketing have always been considered the same but this is not the case. It is very important to understand the difference between the two as they are the key component in today’s world for any business. Social media marketing is a part of digital marketing. While social media marketing depends wholly on the internet, digital marketing can also be performed offline. Social media marketing requires creation of unique content to increase engagement and traffic on the websites. Though digital marketing has a wider reach but social media marketing has a faster reach. The role of both kinds of marketing strategies depends totally on your business goals.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Ecomm-guru