Google has always been experimenting new methods to rank the pages for their relevancy to a given search. This in turn can affect the rank of your website pages. So if your website loses the search engine equity, the product pages linking to it get affected proportionally. Improvising SEOs come in handy for these times. Doing a better job with on-page and technical SEOs can help content reclaim its position in the SERP. Schema markups like site navigation, local business, logo, Q/A and more to create structured data also help in standing out more. While more content creation engages potential customers in organic and paid audiences, it also improves the domain authority of the website.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Goinflow