PPC Advertising strategies are not only launching a single shopping campaign but a lot more. Return On Ads Spend can increase significantly if Google Ads are managed efficiently and not just depending on the keywords and ad creative. Auditing product feed, campaigns and other performance related details is a good way to start working on ROAS and to detect issues. There are various steps that can be taken like product data feed setup and optimization, Google search and campaign restructure, Google display ad optimizations and more. This article explains all steps with analysis and result data for optimizing an ecommerce site.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Goinflow