Instagram has transformed from a mere photo-sharing app to a leading marketing platform that top-notch brands use to drive more audiences. When it was launched in 2010, it was just another social media platform for people to share pictures such as Pinterest. And now it has evolved as a popular social media marketing platform packed with influencers, brands, and marketers. Not a single social media marketing strategy is complete without Instagram. This social media platform has 800 million monthly active users and 500 million Instagram accounts are active on a daily basis. Instagram marketing is competitive, but not impossible. Just use these important tips to develop a fail-proof strategy for 2020 and beyond.
Set Up An Instagram Business Account
Before you get started with Instagram marketing, you need to set up a business account. Whenever you create an account on Instagram, it presents you with the option to either form a personal account or a business account. If you want to enter into the world of Instagram marketing and want to establish your online presence as a business, then the latter is the way to go. Moreover, it comes with its own set of benefits. An Instagram business account is embedded with amazing features like the ability to add links to Stories, IGTV, and to create engaging posts.
Define Your Business Goals
Social media platforms are effective tools to establish your brand. But you can’t use those tools efficiently unless you know what it is you’re trying to sell. Instagram marketing can be used for various purposes such as for brand awareness, getting new leads, sales and to establish your brand. You might even want to merge several different outcomes. But unless you know where you want your Instagram strategy to take you, it would be difficult to get there.
Optimize Your Instagram Profile
Your Instagram profile is your one opportunity to make a first impression on your audience and convert them. The perfect Instagram profiles have a few things in common, including quickly identifiable usernames, a recognizable profile picture, a constant stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page , and so on. Within 150 characters, your Instagram bio should make a huge first impression, reflect your brand personality, and tell people why they should bother following your Instagram profile.
Post Content Regularly
Consistency is the key to giving the right message to your audience. Posting only once a month won’t be considered as an effective strategy. If you want your brand to always be fresh in the minds of your followers then you need to pull up your socks. As social media platforms become even more crowded, being consistent and authentic is the road to victory and standing out from the crowd. Social media moves fast. That’s why posting routinely is vital so that you don’t become antiquated. The timing of your Instagram posts would be important as well. Top-notch brands usually post content during office hours of a regular workweek.
Use Instagram Reels
Recently Instagram launched a new feature called “Instagram Reels.” Facebook’s reply to TikTok’s competition is now live for users. As TikTok’s future remains uncertain in some countries, Instagram is gearing up to take on the rival social media platform. The brand-new format enables users to create and share short-form content on their feeds and a new dedicated Explore page particularly for Reels. Instagram Reels offers a whole new possibility to employ short-form content to showcase services and inflate brand awareness.
Grow Your Audience With Instagram Ads
Instagram is one of the most useful social networks to advertise on. It has evolved to be just as big of an advertising platform as its parent company, Facebook. After all, even brands in the most tiresome industries can post delightful images and videos to charm an audience. The most assured way to get your content in front of a new audience is to run an Instagram ad. Two million corporations are already using ads on Instagram and they must be running, because 96% of U.S. marketers already using Stories ads plan to keep doing so.
You can’t depend on website traffic alone to sell products. You must consider the benefit of other platforms as well. Social media platforms impact consumers’ buying choices. Since Instagram is developing at such a rapid rate, it makes sense to use this platform as a primary method of driving sales. Instagram has some unique features that empower businesses to sell items directly through its platform and improve traffic, leads, and revenue.