Drop in sales is a major concern and is highly affected by the incoming traffic that can be monitored by Google Analytics or by one’s hosting account’s tracking system. Traffic can be increased by working o on SEOs and rectifying other things that bring in traffic. There can be other reasons for the drop in sales and hence, one needs to check things like if the payment methods are working, are popular products selling, what failures are occurring repeatedly and more. One can run different tests to examine if different processes are working fine. This blog explains what factors can affect traffic and how to check for them.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Lexiconn