One of the most important investment on a business today happens to be in the digital marketing segment. E-commerce stores need good traffic on their websites to get conversions and hence digital marketing plays a vital role for them. There are various channels for digital marketing that have to be focused upon like paid searches, email, organic traffic, content marketing, referrals, affiliates and more. While organic traffic comes from when people search for specific products and come across your website, paid search involves the use of Google Adwords and Bing Ads. This blog tells which digital marketing channels are important for marketing your ecommerce website.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Ecommercetrainingacademy