A/B testing methods aim to increase the conversion rate of pages on an e-commerce site. Many online stores make baneful mistakes while performing A/B testing which directly affects their conversion rates. These mistakes include making other site changes while performing the test, not considering the user and site specifics for testing and technical A/B testing issues like not running a test long enough for efficient testing. Efforts and time invested on the site might go in vain if A/B testing isn’t carried out attentively. This blog thoroughly explains the A/B testing errors that stores make and how they affect the conversion rate.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Goinflow