Most of the time we add items to the shopping cart but don’t proceed with the checkout process. It’s like going to the grocery shop, picking the items in the cart and walk away from the shop without purchasing the items. It’s quite devastating for an e-commerce merchant to see an abandoned shopping cart. A recent study reveals that the major factors behind the abandoned shopping carts are security and trust issues. The study showcases the importance of online security among consumers. Trust badges are an effective way to gain the trust of your consumers. Experts have tested various 3rd party trust badges for over a decade as part of their analysis of eCommerce websites. In this blog, we will unveil a brand that achieved a high conversion rate than Norton and McAfee in 2019 testing of trust badges.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Goinflow