A successful retail business is all about understanding a consumer’s behavior so that one can target them effectively. Philip Kotler identifies two types of stimuli in his Consumer behavior model. The Marketing Stimuli includes products and services, distribution, communication and price while the other stimuli include economic, cultural, political and technological factors. Various factors influence what a consumer would buy while different minds are affected differently. The buying process is divided into five steps namely need recognition, information search, alternative evaluation, purchase decision, post purchase evaluation. The buying process This blog tells in detail about the buying process and what are the possible reasons that influence a consumer.
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