Are you bored with listening to how “email marketing is dead”? Great, me as well. There is a general misconception that email marketing is not as efficient as it used to be. Email marketing can seem like it’s a waste of time because of your own experiences, e.g., sifting, archiving, swiping left, marking as spam, etc. But consider the businesses whose emails you look forward to or the products you cherish. While spam is annoying for the majority of email users, the reality is that email marketing is still the most powerful form of digital marketing. In this blog, we will discuss not only why email marketing is still important for 2020, but why an email marketing strategy is more crucial than ever before.
Cost-Effective & Affordable
You must be thinking that email marketing sounds great and all, but with all these amazing features, it is definitely a costly approach? There would be some initial upfront setup and implementation costs, but once the foundation is placed, the ongoing maintenance cost is insignificant compared to the profit. You can effortlessly reach out to a large number of consumers for less than pennies per message. Mistakes in emails are easy to correct and don’t cost any additional charges.
Moreover, you’re basically giving up all expenses of media acquisition. You’re cutting out the middleman and in reality becoming your own media company as email lists are your own private and direct source of communication with customers.
Since the Internet recognizes no borders, it is pretty obvious that your email campaign can reach anyone in the world, if targeted perfectly. If your business has capabilities to operate throughout the world, this is the ideal tool. Emails are capable of keeping your customers informed and engaged. It can give them a sense that you care about them. They will surely appreciate these emails as long as you give them something worth reading and it will also boost engagement with your consumers.
Moreover, who in the world would not like to grow their business worldwide, if they have the opportunity to do it? If you are using a platform like WordPress, there are many Email marketing plugins out there, which will help you to capture Emails from your readers promptly and smart ways.
It’s difficult to connect with each individual on your email list on a personal level, but that doesn’t mean you shouldn’t attempt to do just that. Personalizing the emails you send to each recipient on your list doubles the chances of them recognizing you value them beyond the purchases they make. This promotes customer advocacy, which drives to the next tip for email marketing success in the coming years. A marketer’s goal is to have a special personalized value proposition for every single potential customer.
While marketing is not quite there yet, email marketing does a pretty great job of fulfilling this dream. More and more customers are now using their mobile devices to access not only emails but all other types of media and information. Personalized emails produce higher conversion rates on mobile than any other medium.
Improve Brand Awareness
Social media isn’t the only medium that promotes a company’s brand awareness. Owning a customer or prospect’s email address means one thing: they displayed a level of interest in your business. Email marketing provides you the ability to boost that interest level, that brand awareness, by staying top of mind. This doesn’t necessarily mean sending four daily emails to every single customer. That’s actually an excellent way to get customers to hate you. Instead, try some email marketing that boosts your activeness in the local community.
Plenty of times companies try to sell their products via email marketing, and simply overlook the brand awareness factor. By doing so, they’re also preventing the ultimate chance of building customer trust and adding a sense of personality to their brand.
Simple To Use
It is not rocket science to run an email marketing campaign. It takes no real effort to run it effortlessly, and, if you carry it out well, the recipients of your emails will have no hard time checking what you have to offer. This means it is a win-win situation for both your business and your potential customers. So, to sum up, even though email marketing is being largely overlooked lately because there are other, flashier, ways to boost your business online, it should never be underrated.
There are many causes for adhering to this tested and tried marketing method, as operating a well-organized email marketing campaign will help your business’ cause in more than one way. You just have to make sure that you hire the right person for the job and your business will surely reach new heights.
Never Give Up Too Soon!
Email can be an amazingly powerful channel with greater approachability than social media platforms like Twitter. Couple mobile responsiveness with your email marketing campaigns and you’ve got an award-winning combo. If you’re thinking using email marketing for your business, or are just wondering if your current email program is worth it, I hope this blog sheds some light on all the wonderful things email marketing can do for your business. While all the benefits discussed are well documented and realistically attainable, it’s crucial to remember to have a clear accomplishment plan in place for your email marketing. And finally, you need to have determination and patience for outcomes to start showing.