Studies conclude that 48% buyers are more likely to opt for solutions from companies that personalize marketing efforts as per their requirements. A buyer persona is a fictional profile that represents a portion of the target audience and tells about their characteristics. Creating a buyer’s persona requires research and real information like demographics, behaviors and interests. You are required to analyze trend s with the available information and pinpoint common characteristics. Identify how do your customers use your products? What does it solve for them? And strategize accordingly. All this helps in creating a buyer persona efficiently and depending on your business and products, you can decide how many do you need.
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