Only finding new customers isn’t important but retaining the ones you already have makes a difference. VentureBeat Insight study says that email marketing generates higher returns on investments than other marketing efforts. Other studies suggest that maximum people like to communicate with companies via emails. Hence follow-up emails can actually help a lot to create a better experience for customers. A welcome email helps to introduce your brand and impacts customers positively. Abandoned cart emails are also helpful since many people quit after adding items to cart. There are customers who go inactive but you can win them back with ‘win back emails’. These emails can have discounts or free shipping as an incentive.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Woocommerce