The checkout process plays a crucial role to determine the success of your e-commerce business as it is the last step of a customer’s shopping journey. As per the stats, 63.23% of e-commerce shopping carts are abandoned. Most of the customers change their minds at the last moment due to several factors such as shipping costs and payment options etc. The checkout page also decides the fate of your sales. If it is too lengthy and requires personal information then the customer might prefer to leave the site without purchasing the items. One way to get rid of abandoned carts is to customize the checkout fields based on your business requirements and target audience. In this blog, we’ll discuss how to customize your checkout page to meet the requirements of your target audience and business.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Woocommerce