A good catalog will indeed help boost sales, but it's also true that a substandard catalog will make you lose customers. So it is a win-lose situation with no middle ground. You either have a great catalog that boosts sales or a subpar one that repels customers.
Your catalog should be crafted to make the customers’ experience the product before actually buying. It should help the customer get everything they need to know, see, and feel before making a purchase decision.
A great catalog is the difference between leaders and followers in a brand race.
In online marketplaces, one product category is priced the same by multiple brands, so what sets your product apart? The answer is simple- Your catalog!
During product exploration, a customer evaluates multiple products. So, product recall becomes prominent. A good catalog leaves a lasting impression, so customers remember the product even if they don't buy it straight away.
Strategy is tied to business goals. It needs both data-backed insights and human creativity(ideas).
Your product will rank higher in search results. Improved product visibility will lower ad spend.
Any Amazon search yields approximately 50 products. It's your catalog that makes the customer click on your product, subsequently improving Display Page View Rate.
You will start converting more visitors into customers.
A Catalog often proclaims a brand. It is like building an attractive showroom. Just like an aesthetic & beautiful showroom leaves customers in awe, the catalog will do the same for your product in online marketplaces.
An effective catalog will improve the sales funnel at every stage.
Typically a premium template costs over $3500 per annum. So it is crucial to fill it with excellent catalog content to maximize ROI. As the catalog is prominent for marketplace success, the investment in developing one should be proportionally significant.
Usually, we see brands spending $100K per annum on ads. An exorbitant ad budget exerts pressure on the catalog to convert traffic into customers. So, a catalog budget should pave the way for an exceptional catalog that converts more visitors and increases revenue.
Optimize your Amazon listing and assist customers in their buying journey
It's not just about selling the product, it's about selling the brand as well.
A+ aka Enhanced Brand Content helps improve conversions and brand persona. The right A+ content is known to increase CVR in the range of 3% to 10%. With our professionally designed A+ content, you can aesthetically present your product's story to potential customers. We create enhanced brand content using responsive design principles to make sure the content is optimized for all devices. As a result, our A+ content has a proven track record of increasing customer engagement and conversion rates.
Make customers experience your product with captivating videos
Videos are one of the best ways to provide an enhanced product experience. Audio-visual storytelling is by far the most effective means to attract attention, highlight key USPs, and enable customers to emotionally connect to the product.
Narrate the story of your product through high quality visuals
A product page has more than enough distractions (Upto 600 ASINs) to take customers away from your product. However, the first scroll with supplementary images has the least distractions, ideal for attracting customers' attention. The first scroll is where you can win or lose a customer. Supplementary images should attract customers' interest and compel them to engage further. Through strategic thinking and in-depth research & analysis, we offer a combination of images and videos that keep your customers engrossed in your product and help boost conversions.