WHAT CAN WE DO FOR YOU

What A Catalog Is Supposed To Do For Your Business

Improve Sales

A good catalog will indeed help boost sales, but it's also true that a substandard catalog will make you lose customers. So it is a win-lose situation with no middle ground. You either have a great catalog that boosts sales or a subpar one that repels customers.

Enhance Product Experience

Your catalog should be crafted to make the customers’ experience the product before actually buying. It should help the customer get everything they need to know, see, and feel before making a purchase decision.

Improve Brand Perception

A great catalog is the difference between leaders and followers in a brand race. In online marketplaces, one product category is priced the same by multiple brands, so what sets your product apart? The answer is simple- Your catalog!

Product Recall

During product exploration, a customer evaluates multiple products. So, product recall becomes prominent. A good catalog leaves a lasting impression, so customers remember the product even if they don't buy it straight away.

Confluence Of Machine & Human Intelligence To Establish Business Approach

Strategy is tied to business goals. It needs both data-backed insights and human creativity(ideas).

  • #
    Research
  • #
    Wireframe Creation
  • #
    Keyword Scout
  • #
    Customer Engagement
Leveraging data to gather insights and using it along with a human-centric approach makes for a fitting research process. The key components include:

  • Analyzing Competition
  • USP Prioritization
  • Studying Customer Behavior
  • Customer Surveys
  • Customer Reviews
Selecting the right wireframe modules is critical. Out of the 17 available modules on Amazon, we help you choose the 5 best-suited modules for your products. Our wireframe creation process includes:

  • Creating wireframe on basis of product USPs 
  • Creating Wireframe on the basis of devices (mobile + desktop + tablet etc)
  • Creating wireframe on the basis of target group/demographics
  • Maintaining design consistency without monotony
We help you pick up the right keywords to improve performance. There are 5 places on Amazon where keywords are uploaded, selecting appropriate keywords for each is key to improving product visibility and search results. Our Keyword research process includes:

  • High search volume relevant keywords
  • Amazon keyword suggestions 
  • Extracting keywords from customer reviews, Q&A, and competition catalogs
  • Identifying appropriate keywords for visible and non-visible components of the catalog which includes title, bullet points, SEO description, uploaded images, and new ASIN excel file
In the current marketplace scenario there are up to 600 ASINs on a product page. So how do you prevent your customer from getting distracted? A catalog’s job is not just to convince customers to buy but also to keep them focused on the product and away from as many distractions as possible.

The Core Metrics Of A Great Catalog


How do you measure if your catalog is a great one - by evaluating the metrics an effective catalog should improve.

Search Rank

Your product will rank higher in search results. Improved product visibility will lower ad spend.

DVR

Any Amazon search yields approximately 50 products. It's your catalog that makes the customer click on your product, subsequently improving Display Page View Rate.

CVR

You will start converting more visitors into customers.

Visual Appeal

A Catalog often proclaims a brand. It is like building an attractive showroom. Just like an aesthetic & beautiful showroom leaves customers in awe, the catalog will do the same for your product in online marketplaces.

Sales Funnel

An effective catalog will improve the sales funnel at every stage.

How Much To Spend On A Catalog

Typically a premium template costs over $3500 per annum. So it is crucial to fill it with excellent catalog content to maximize ROI. As the catalog is prominent for marketplace success, the investment in developing one should be proportionally significant.

Usually, we see brands spending $100K per annum on ads. An exorbitant ad budget exerts pressure on the catalog to convert traffic into customers. So, a catalog budget should pave the way for an exceptional catalog that converts more visitors and increases revenue.

Optimize your Amazon listing and assist customers in their buying journey

T.B.D. of Marketplace

  • Title
  • Bulllets
  • Description
The first 70-80 characters of a product title decide whether a customer will click it or skip it. We offer effectively written titles that contain pertinent product information without being stuffed with keywords compelling the customer to click and know more.
A customer’s attention span is limited. We strategically craft scannable & priority-sorted bullet points to highlight the USPs of your product and effectively attract customer attention. Bullet points are critical to improving keyword search rank and product visibility.
We use strategic marketplace tools to craft compelling product descriptions. A description supports the info in bullets and provides detailed information to expand the intricacies related to your product. Tactically optimized SEO description is critical to enhancing search rankings and product experience to drive more conversions.

  • Title
  • Bullets
  • Product Description
The first 70-80 characters of a product title decide whether a customer will click it or skip it. We offer effectively written titles that contain pertinent product information without being stuffed with keywords compelling the customer to click and know more.
A customer’s attention span is limited. We strategically craft scannable & priority-sorted bullet points to highlight the USPs of your product and effectively attract customer attention. Bullet points are critical to improving keyword search rank and product visibility.
We use strategic marketplace tools to craft compelling product descriptions. A description supports the info in bullets and provides detailed information to expand the intricacies related to your product. Tactically optimized SEO description is critical to enhancing search rankings and product experience to drive more conversions.

It's not just about selling the product, it's about selling the brand as well.

A+ aka Enhanced Brand Content

A+ aka Enhanced Brand Content helps improve conversions and brand persona. The right A+ content is known to increase CVR in the range of 3% to 10%. With our professionally designed A+ content, you can aesthetically present your product's story to potential customers. We create enhanced brand content using responsive design principles to make sure the content is optimized for all devices. As a result, our A+ content has a proven track record of increasing customer engagement and conversion rates.

Make customers experience your product with captivating videos

Product Videos

Videos are one of the best ways to provide an enhanced product experience. Audio-visual storytelling is by far the most effective means to attract attention, highlight key USPs, and enable customers to emotionally connect to the product.

Narrate the story of your product through high quality visuals

Carousel Images

A product page has more than enough distractions (Upto 600 ASINs) to take customers away from your product. However, the first scroll with supplementary images has the least distractions, ideal for attracting customers' attention. The first scroll is where you can win or lose a customer. Supplementary images should attract customers' interest and compel them to engage further. Through strategic thinking and in-depth research & analysis, we offer a combination of images and videos that keep your customers engrossed in your product and help boost conversions.

Flaunt your space in the digital markets

Brand Store

    A brand store allows you to showcase all your products in one place. Get a unique online marketplace URL and use category pages to offer your customers a rich experience. Amazon brand store provides free & exclusive remarketing. Customers see 3 products of your brand they have browsed before. The remarketing benefit makes a brand store strategy essential and critical for your eCommerce.The brand store search bar allows customers to search and compare your brand’s products, so it is perfect for improving conversions even on your less popular products.Marketplace Brand Store has benefits that reap great rewards:
    • Guide customers to product pages using features like the image tag
    • Use the brand store URL in marketing collaterals (amazon.com/YourBrand)
    • Improve Google SEO performance
    • Enhance your brand’s persona
    • Provides bandwidth for creativity

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A 200+ member strong team of product managers, developers, UI/UX experts, Google Certified Digital Marketing specialists, SEO’s, Analysts working in cohesion as a single unit delivering digital experiences globally.


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