A pivot to audience research, social listening is a crucial part to get to know how your brand is performing. One can simply analyze metrics like relevant hashtags, brand mentions, industry trends, competitor mentions and more. It also gives you an opportunity to engage with the customers, know what they like about your brand and increase the reliability. Social listening also allows you to track competitors, identify influencers that can benefit your brand name and also make a loyal followers base. This blog explains how social listening is important and enlists some great tips to master the art of social listening.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite