Whichever may be the platform, correct use of hashtags can boost social media engagement for your brand. Chris Messina is the first person to use a hashtag and since then the effectiveness of the hashtags has only grown. Hashtags don’t work with spaces, hashtags are best when short and easy to remember and using a limited number of hashtags is always better. Hashtags increase engagement on your posts as using hashtags means you are taking part in a conversation happening on that platform. It also provides an opportunity to build your brand by creating branded hashtags. Hashtags are also used for important causes or issues.
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