Demographics help to narrow down the targeting hassle and allow brands to efficiently boost their social impact. LinkedIn sees about 303 monthly active users out of which 57% percent access it through their phones. 37% of the LinkedIn users are between 46-55 years old; however millenials have shown an increased presence on the platform over time. Most users reside in the USA followed by India, China and Brazil hence, making the platform vastly diverse. 50 % of the people on LinkedIn are graduates and more so, the platform sees more of professionals. Earning potential of the people on LinkedIn is great as 45% of the users belong to the upper management.
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