Research has revealed that almost two-thirds of the consumers prefer the use of messaging apps to connect with the brands. There are nearly 2.37 billion active monthly users on Facebook and hence if a business is not using messenger, it’s missing out on a large customer base. There are two types of messenger ads: Click-to-Messenger ads and Sponsored message. If you’re already using messenger then it is important to know the etiquettes. You should make sure to give a greeting response, you shouldn’t take too long to reply and should avoid sarcasm and irony and messaging too frequently. Writing long paragraphs or error-filled messages will also affect your brand name as people might judge you of being callous.
Disclaimer: The above article has been aggregated by a computer program and summarised by an eCommerce specialist. You can read the original article at Hootsuite